Manager, E-commerce (Hybrid)

Are you innovative and passionate about current trends and creating digital marketing campaigns with a keen eye on optimizations and results? Stonz is seeking a DTC sales Manager to drive growth and optimize performance across all digital channels. Reporting directly to the General Manager, this role involves strategic planning, data-driven decision-making, and collaboration with cross-functional teams responsible for owned, earned, and paid platform results.

Objectives of this role

• Develop and execute digital marketing strategies to enhance brand visibility, customer acquisition, and retention.
• Optimize performance across owned, earned, and paid digital platforms.
• Provide actionable insights and recommendations to drive revenue growth for all digital channels.

RESPONSIBILITIES

General:

• Manage and remain current with marketing tools and strategies, leading integrated digital campaigns from concept to execution for all owned, earned and paid activities.
• Management of the customer funnel leading to e-commerce sales for all digital channels.
• Manage KPI's, reporting and analytics on all ecommerce platforms.
• Managing and coordinating the content and user experience within the platform tools, features, and capabilities primarily for Stonz.com website and B2B platforms.
• Working with team members regarding product accuracy on all platforms for owned, earned and paid.
• Planning new growth strategies, functionality, and future capabilities to meet business goals such as social selling.
• Project management of digital-centric marketing projects with team members.
• Working with Digital Coordinator on deployment of integrations, trafficking of content on all digital
  channels such as Google, YouTube, Social, Amazon, etc.

Website Management:

• Manage the company's website functionality, performance, ensuring alignment and optimal user
  experience, functionality, and app management.
• Work with Brand/Marketing team for all content, imagery, copy, and content to support website
  experience.
• Coordinating content changes with new products and style changes with Operations and Brand/Marketing teams.
• SEO management of brand key words, meta descriptions, and all requirements for search-ability on all platforms including social media, Google, Amazon, YouTube, and expanded channels.

Third-Party Platforms:

• Coordinate all 3rd party platforms with support from the Operations & Product team members.
• Manage third-party e-commerce platforms (e.g., Amazon, other dropping shipping channels) for channel sales growth.
• Coordinate content changes, product listings, and pricing changes with internal stakeholders and
  platforms.
• Explore expansion opportunities to new platforms and applications for revenue growth.
• Affiliates management and revenue growth with third party networks

Paid Advertising:

• Plan and execute paid search (PPC), display advertising, and other paid campaigns across all channels.
• Optimize campaigns and spend based on performance metrics (ROI, KPIs).
• Collaborate with vendors or agencies as needed.

Reporting and Optimization:

• Growth, reporting, and results: Year over Year and Month over Month, Week over Week
• Analyze performance data across all digital channels.
• Identify trends, opportunities, and areas for improvement.
• Implement data-driven optimizations to enhance ROI.
• Maintain and report weekly on metrics and results to key stakeholders.

Company DescriptionWe are STONZ, founded by a Canadian mom with ideas and the need for creating solutions to Make Outside Easy for Kids 0-6yrs and their parents!
We are a fast-growing premium kid's footwear and outdoor apparel brand with a mission to save parents time when getting outdoors. Our products are smartly designed, specifically for kids, are vegan, and safety tested for chemicals and toxic materials. And most important our products last a long time... Stonz are known for being passed along to other children making them a sustainable solution for any parent!
We love connecting and collaborating as a team in person; in fact we find it vital. We currently work from home Mon/Wed/Friday and come to the office Tuesday and Thursdays. We live our values which are Doing What It Takes, Curiosity, Collaboration, Trust and Humility. If this type of energy moves you, we'd like to meet you!Company DescriptionWe are STONZ, founded by a Canadian mom with ideas and the need for creating solutions to Make Outside Easy for Kids 0-6yrs and their parents! We are a fast-growing premium kid's footwear and outdoor apparel brand with a mission to save parents time when getting outdoors. Our products are smartly designed, specifically for kids, are vegan, and safety tested for chemicals and toxic materials. And most important our products last a long time... Stonz are known for being passed along to other children making them a sustainable solution for any parent!We love connecting and collaborating as a team in person; in fact we find it vital. We currently work from home Mon/Wed/Friday and come to the office Tuesday and Thursdays. We live our values which are Doing What It Takes, Curiosity, Collaboration, Trust and Humility. If this type of energy moves you, we'd like to meet you!