Channel Specialist

Marketing Specialist

Founded in 1991, the Mircom Group of Companies is North America's largest independent designer, manufacturer and distributor of intelligent building and life safety solutions. Reaching customers in over 100 countries worldwide, our portfolio includes: fire detection & alarm, communications & security, mass notification, nurse call, and building automation & smart technologies.

Mircom's mission is to save lives and protect property by providing a line-up of innovative and advanced solutions which are scalable to satisfy diverse user demands, from small buildings to the largest complexes. Our unwavering commitment to North American manufacturing enables us to offer the highest quality and best competitive value across our vast range of products and solutions.

Summary:

We are seeking a dynamic Channel Marketing Specialist to lead the growth of our wholesale business across North America. This role will develop and execute strategic marketing initiatives with key distributor partners—driving revenue, increasing market share, and positioning our brand as the preferred choice in the fire and security. This is a full time role, based out of head quarters in Vaughan, ON.

• Contribute to annual channel marketing plans with defined revenue targets, market share goals, and metrics.
• Execute differentiated value propositions for wholesale vs. direct channels.
• Assist with joint business plans with top distributors, establishing mutual commitments and success metrics.
• Operate within channel marketing budget including MDF allocation, co-op funds, and promotional investments.
• Participate in quarterly business reviews with key partners to assess performance and adjust strategies.
• Tracke program ROI and contribution to pipeline.
• Ensure accurate product data syndication across all partner platforms.
• Coordinate with supply chain on inventory planning for promotions and new launches.
• Monitor vendor scorecards and performance metrics with distributors.
• Assist to resolve channel conflicts between wholesale and direct sales motions.
• Execute distributor roadshows, counter days, and branch events.
• Manage Mircom presence at partner events (open houses, customer appreciation)
• Coordinate "Made in Canada" campaign activation in Canadian markets.
• Support regional trade shows with channel partner integration.
• Work collaboratively with regional sales leaders with channel-specific tools, presentations, and battlecards.
• Support key account managers in joint calls and partner negotiations.
• Provide market intelligence on competitive positioning within channels.
• Coordinate channel participation in Mircom sales initiatives.
• Execute channel-specific campaigns that drive sell-through velocity.
• Optimize product presence across partner digital platforms (e-commerce, online catalogs, mobile apps).
• Drive contractor/installer-focused content and tools that partners can leverage.
• Coordinate rebate programs, SPIFFs, and promotional calendars.
• Implement lead generation programs that drive traffic to distributor branches.
• Ensure work is performed in compliance with ISO 9001 quality standards & compliance procedures.

Requirements and Skills:

• Bachelor's degree in Marketing, Business, or a related field; or equivalent experience is an asset.
• 1–3+ years of experience in channel marketing, distribution marketing, or B2B marketing—preferably within fire, security, electrical, or industrial sectors.
• Proven success developing and executing marketing strategies with wholesale or distribution partners.
• Strong understanding of channel dynamics, partner programs, sell-through tactics, and distributor ecosystems.
• Experience managing MDF, co-op funds, promotional budgets, and marketing P&L.
• Demonstrated ability to build strong relationships with distributor partners, contractors, installers, and cross-functional teams.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical capabilities with the ability to measure ROI, evaluate performance, and use data to inform decisions.
• Ability to manage multiple projects, deadlines, and partner engagements in a fast-paced environment.
• Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Pardot, Marketo) is an asset.
• Willingness to travel across North America (approximately 20%) for distributor visits, events, and trade shows.

What Mircom Offers:

• A great working environment
• Competitive salary
• Group insurance benefits
• Company RRSP program

We would like to thank all applicants for their interest in this position however only those selected for interviews will be contacted.

Mircom Group of Companies is an equal opportunity employer that considers all applicants regardless of cultural background, religion, marital status, sexual orientation, family status, disability or any other grounds as outlined in the Ontario Human Rights Code. In compliance with the Accessibility for Ontarians with Disabilities Act, Mircom is committed to providing a welcoming and inclusive work environment for all individuals with disabilities in a respectful and dignified manner. Accommodations will be made available, upon request, to applicants who have specialized needs throughout the recruitment process.

Disclaimer: Mircom does not accept resumes from employment placement agencies, head-hunters or recruitment suppliers that are not in a formal contractual arrangement with us. Our recruitment supplier arrangements are restricted to specific hiring needs and do not include this or other job postings. Any resume or other information received from a supplier not approved in advance by Mircom to provide resumes to this posting or website will be considered unsolicited