Senior Marketing Manager

BioSyent is seeking a dynamic, visionary, and experienced Senior Marketing Manager to join our team. This pivotal role involves developing and executing brand strategies and innovative programs aimed at healthcare professionals and consumers. The Senior Marketing Manager will lead all pre-launch and launch planning and marketing activities for new products, ensuring they meet revenue and profitability objectives. You'll be at the forefront of all planning efforts to ensure that our new products hit the market with a bang. This position requires an accomplished professional with a proven track record in launching pharmaceutical products in the Canadian market. If you have a proven track record of successfully launching pharmaceutical products in the Canadian market and are ready to make a significant impact, we want you on our team!

Who We Are?

A Canadian Success

BioSyent is focused on commercializing products that provide a unique benefit to patients and their healthcare providers. We are known for our ability to introduce new products effectively and efficiently to the Canadian market. BioSyent is actively sought out as the Canadian market partner of choice by brand innovators with niche or specialty products looking for a trusted partner that can deliver results. BioSyent is listed on the TSX Venture Exchange with an appreciable track record for profitable growth and innovation. We have been growing our business over the past years and were thrilled to be named to the GROWTH List for eight years in a row (2013 – 2020) as one of Canada's fastest-growing companies. BioSyent was also named to the TSX Venture 50 list of the top-performing companies on the TSX Venture Exchange for four years, most recently in 2024. With this kind of accelerated growth, we need great people to step in and help us continue to grow!

What It's Like at BioSyent:

BioSyent's values are something that we live and breathe. We value integrity, respect, and leadership. We take the long-term view (call it corporate sustainability), we persevere in the face of obstacles and discouragement, and we embrace change as an opportunity. Ask our employees what it's like to work here, and they'll tell you it's like a family. We care both for the group and its individuals. We're light on bureaucracy, and it's easy to access whoever you need (or whatever you need to know). We work hard for results. We're all hands-on deck when there's a big priority and then give each other space when we've got specific jobs to get done. Here every person is close to decisions and actions – close to the heartbeat of the organization.

Who We're Looking For:

Essential Duties and Responsibilities:

• Lead Canadian product strategy, developing short-term and long-term brand plans, forecasts, and budgets
• Develop pre-launch and launch plans including product positioning, messaging, market research, market development activities, and the right marketing mix to ensure successful product launch
• Lead the launch of new products collaborating with cross-functional partners ensuring pre-launch and launch activities are executed on time and on budget
• Lead the creation of primary market research to ensure required insights are collected to inform in-market and pre-launch/launch strategy and tactics
• Create the brand – work with agency to develop all aspects of branding including positioning, creative look, feel, and key messaging to bring the product's value proposition to life including website, all marketing materials, and campaigns
• Contribute to optimal go-to-market model including field force deployment plan for launch brands to ensure timely adoption with target audiences
• Develop and execute tactical activities as defined in the brand plan, including active management of all activities within budget
• Develop and oversee execution of digital strategies including use of AI aimed at increasing brand awareness
• Develop and execute strategies to accelerate performance based on new customer insights and business opportunities
• Develop and foster relationships with KOLs to ensure strong base of advocates for products
• Collaborate with other departments to ensure operational plans are synchronized with the mid and long-term product strategy
• Be the disease state, therapeutic, and brand expert
• Prepare creative briefs, managing A+P budgets, interfacing with advertising agencies, and performing analysis to measure ROI and propose alternatives where required
• Building awareness and enhancing the brand reputation, internally and externally
• Attend all relevant medical conferences ensuring cohesive approach aligned to brand positioning, strategy, and messaging
• Leading brand sessions for all sales and marketing meetings
• Ensure prompt communication of any complaints, including potential adverse drug reactions, to the responsible person as indicated in your training.

Minimum Requirements:

• Completion of an undergraduate degree in Business or Science
• Minimum 10 years of pharmaceutical sales & marketing experience
• Minimum 5 years of marketing experience with a successful track record developing and executing marketing strategies and owning execution of related plans
• Previous pharmaceutical product launch experience with a track record of success
• Strong communication skills (both written and verbal)
• Proficient in using a computer and MS Word (Microsoft Excel, Word, PowerPoint, and Outlook)
• Ability to adapt to change in a dynamic environment
• Willingness to be both innovative and creative
• Excellent analytical, interpersonal, presentation, and customer relationship building skills
• Ability to interface with all levels of management
• Ability to interface with external vendors and customers
• Strong execution focus: solutions and results-oriented
• Experience with developing Key Opinion Leader support through Medical Advisory Boards and Symposia
• Experience developing digital marketing campaigns
• Experience developing product financial models & forecasts
• Strategic mindset with an ability to prioritize short and long-term goals
• Experience in the area of Endocrinology an asset
• Superior organization and planning skills
• Ability to work independently and under minimal supervision
• Ability to manage multiple projects and priorities in a fast-paced environment

Working Conditions:

• This is an in-person role based at our headquarters in Mississauga, ON.
• Up to 20% travel required for customer and vendor visits and industry conferences.

Our Benefits:

Our employees are our most important asset, which means their health and well-being are a priority. We provide a competitive benefit package for individuals and families, including:

• Medical & Dental Coverage
• Life Insurance
• Long-Term Disability Insurance
• Training and Development on LinkedIn Learning
• Employer matched Employee Share Purchase Plan

How to Apply:

Our online application will give you the option to apply to this role as a complete person – not just a resume. The application will assess your qualifications, personality traits, and workplace preferences, and should take 10 to 15 minutes to complete. After submitting, you will receive an email inviting you to log in and view your assessment results. We are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected, and supported. If you require any assistance, please contact us by using the “Help” button. We will review applications with priority given to those who have completed the assessment and look forward to hearing from you. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Join BioSyent and make a difference in the pharmaceutical industry by providing vital medical information to those who need it most.