You'll act as a strategic guide to help Frankly Naturals develop a robust supplement business focused on clean-label, high-quality natural health products. Your experience will help us avoid costly mistakes, accelerate our market entry, and ensure regulatory compliance in both the Canadian (Health Canada/NPN) and U.S. (FDA/DSHEA) supplement industries.
Key Responsibilities:
- Guide on product development, sourcing, and formulation refinement.
- Advise on Health Canada NPN and FDA dietary supplement compliance.
- Provide strategies for labeling, packaging, and marketing claims.
- Help build a go-to-market roadmap (D2C, Amazon, retail, etc.).
- Assist with choosing manufacturing partners or private label options.
- Review pricing, competitive analysis, and brand positioning.
- Identify key certifications, such as GMP, Organic, Non-GMO, Vegan, etc.
- Recommend tools, software, consultants, or services for scaling the business.
- 5+ years experience in natural health product/supplement industry.
- Deep understanding of Canadian NHP regulations (NPN application, Site License).
- Knowledge of U.S. supplement regulations (FDA, cGMP, DSHEA).
- Experience launching brands on Shopify, Amazon, or retail.
- Network of trusted industry contacts (manufacturers, labs, consultants, etc.).
- Bonus: Experience with clean-label, plant-based, or wellness-focused products.
- Contract-based or hourly rate (negotiable).
- Potential for long-term advisory role or performance bonus based on results.