Who we are
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it's embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website
The opportunity
Please note this is a 12-month contract and hybrid working role. Candidates must reside in the GTA and be able to travel to the Toronto office when requested.
Are you passionate about creating meaningful donor experiences and driving program growth? Join us as a Specialist, Program Development (Community Programs) and help shape the future of community fundraising at Heart & Stroke.
We're building a best-in-class Memorial Giving program—one that honours loved ones and inspires new supporters to take action. With the right strategy, tools, and team, we believe this program can achieve significant growth in both revenue and donor engagement.
In this role, you'll be central to planning, coordinating, and executing national community fundraising initiatives. You'll enhance digital experiences, support media campaigns, manage supply logistics, and collaborate with regional teams to ensure program success.
This is an exciting opportunity for someone who thrives in a fast-paced, collaborative environment and brings a creative, solutions-focused mindset to balancing multiple stakeholder priorities and driving results.
How you will make an impact every day
Program Execution

• Ensure high quality, relevant and timely communications with various stakeholders
• Assist in delivering and executing online strategies including website, email, social media
• Help create bilingual fundraising resources and communications for both online and offline use
• Support the delivery and execution of SEO/SEM and targeted digital marketing strategy for community programs
• Support website development for programs, working with cross-functional partners and vendors as required and create constituent resources for the website
• Support website testing and monitoring for improved user experience
• Lead email writing, list preparation, deployment and key member for e-Communications plan
• Establish agreed-upon approval process and obtain sign off on plans and communications
• Proactively investigate opportunities and handle any issues, working closely with key stakeholders
• Contribute to the successful execution of the event experience

Program Development – Strategic Input

• Contribute to program plans, including strategies, tactics and execution considerations
• Develop contingency plans as necessary to achieve goals
• Ensure a thorough understanding of the target market and other stakeholders
• Provide reports and conduct effective analyses to inform decision-making and business planning (and contingency implementation, if necessary)
• Plan and execute pre-defined components of the program
• Develop innovative ideas for testing to reduce costs and drive revenue
• Identify best practices in the industry that could be tested and integrated into the programs
• Execute surveys and research requirements
• Review processes, investigate efficiencies and develop resources to support both current and future program innovation

Program Operations Support

• Work with vendors and internal partners to ensure that all project deliverables are met on time, within strategy, and budget
• Develop how-to guides, videos and support aids for successful program execution and provide input into the development of training materials for national webinars and regional training workshops
• Work with the Supply Chain team to ensure there is always adequate inventory on hand for the community program resources
• Work with the Fundraising Operations team to review processes related to the execution of programs and identify opportunities to improve or increase efficiency
• Amend business rules to better support data collection
• Support internal customer service inquiries regarding the execution of the program

Administration

• Manage critical paths, including program master timeline, creative development, print and production
• Ensure strong and clear communication with the regional fundraising relationship team and other teams, including weekly updates through internal communication channels
• Monitor current year reports and identify areas for concern and contingency opportunities
• Ensures program resources are updated on the internal SharePoint site for regional fundraising relationship teams
• Respond to requests from internal stakeholders
• Coordinate and execute bi-weekly correspondence with the regional fundraising relationship team
• Other administrative and support functions as necessary to deliver the program

Who we need
Experience

• 6 years of previous work experience in marketing, program development or fundraising
• 1-2 years' experience with managing complex projects with both internal and external stakeholders.
• 2+ years of digital strategy and marketing experience would be an asset
• Experience with planning and designing website content, email, digital and social media

Education

• Post Secondary Degree or Diploma

Skills

• Strong leadership skills with the ability to influence outcomes
• Superior multi-tasking and organizational skills in planning, executing and completing projects by deadlines
• Experience working with cross-functional teams
• Keen sense of urgency and exceptional ability to think and respond quickly
• Self-motivated, works independently and collaboratively as part of a team
• Big picture thinking with absolute attention to detail and follow-through
• Results-driven and metrics-focused with a passion for continuous improvement
• Focused and committed attitude to drive processes and achieve results
• Track record of solid working relationships with teammates and other stakeholders
• Sound judgment, ability to think creatively and excellent problem-solving skills
• Demonstrated superior analytical and critical thinking skills
• Strategic perspective, coupled with the ability to focus on details as needed
• Excellent verbal and written communication, as well as presentation skills
• PC Knowledge – Word, Excel, Microsoft Outlook, PowerPoint, MS Teams

What we offer
In addition to a competitive salary, Heart & Stroke believes that time off is integral to the personal health and wellness of our employees. We offer paid wellness days and personal days. In addition, we provide health, medical, dental and vision benefits. Furthermore, our staff enjoy flexible hybrid working arrangements and support with reimbursement for mobile phones and home office set up.
Apply now
If you want to join the fight to beat heart disease and stroke while building an engaged and giving community, apply by July 25, 2025. Applicants must be currently residing in Canada and legally entitled to work in Canada.
To learn more about our mission, our values and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please advise and we will work with you. At this time, interviews are currently being conducted via phone or video call, so we look forward to ‘virtually' meeting you!

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