As a Demand Generation Specialist, you will be responsible for planning and executing customer-focused campaigns aimed at generating leads and targeting accounts for our sales teams. Leveraging a variety of tactics such as email, internal and external events, webinars, and social media, you will work closely with cross-functional teams to develop and optimize multi-channel programs. This role requires a creative thinker with strong execution skills and a data-driven mindset. This is a hybrid role with 2 days in the office in Markham.Address: 25 Royal Crest Ct #100, Markham, ON L3R 9X4, Canada What You'll Do:

• Collaborate closely with Sales and Marketing stakeholders to devise strategies and content for tailored lead generation programs and campaigns.
• Execute plans based on financial contributions from partners to sponsor campaigns and furnish them with detailed reports.
• Draft and execute creative briefs, specifying measurable objectives, target audiences, messaging, marketing channels, and calls to action.
• Collaborate with internal and external stakeholders to ensure successful event planning and execution.
• Organize and facilitate webinars, liaising with speakers to ensure seamless presentations.
• Engage with sales teams to gather insights and optimize lead conversion into qualified opportunities and pipeline.
• Proactively manage the marketing calendar, coordinating inbound and outbound marketing initiatives.
• Define measurable KPIs and meticulously track marketing programs against targets, adjust campaigns based on insights and share outcomes with stakeholders.

Performance Measures and Accountabilities:

• Set objectives for each major quarterly initiative.
• Set and manage budgets for all initiatives, ensuring cost-effective execution while adhering to financial constraints.
• Monitor performance against the annual campaign gross profit target.
• Achieve positive returns on investment for partners.

Preferred Characteristics:

• Self-motivated and independent.
• Strong team player.
• Exceptional execution skills with acute attention to detail.
• Innovative thinker, proactively suggesting improvements.
• Proficient in time management and multitasking.
• Data-driven mindset, leveraging analytics to inform decisions.

What You'll Need:

• Take full ownership, manage, and be answerable for projects.
• Ability to juggle multiple projects simultaneously, meeting deadlines and budget constraints.
• Capacity to work independently and collaboratively across functions.
• Hands-on, get-the-job-done attitude.
• Sense of urgency, keen attention to detail, adept at prioritization, and adaptable to change.
• Demonstrated ability to collaborate and partner effectively with key stakeholders.
• Strong analytical and problem-solving capabilities.
• Track record of delivering results measured in leads, pipeline growth, and revenue.

Education/Experience:

• Bachelor's Degree, preferably in Business or Marketing.
• 3+ years of experience actively managing integrated marketing campaigns in a B2B setting.
• Sound understanding of lead generation, CRM systems (Salesforce, NetSuite), and multi-channel marketing, including marketing automation.
• Experience in crafting and implementing creative briefs.
• Background in and enthusiasm for supporting sales teams.
• Experience in managing multiple projects on time in a fast-paced environment.
• Digitally savvy – familiar and ready to leverage a robust digital marketing mix, marketing automation, and digital demand strategies.

What We Offer:

• Comprehensive health and dental (100% premiums paid by Levata), paid vacation time
• Cost-reduced health club membership
• Option to contribute in RRSP plan
• Salary range of $70,000-$75,000 depending on experience and a 10% annual bonus