About Us:

Euna Solutions is a leading public sector SaaS provider focused on delivering innovative solutions that empower public servants to thrive in an ever-evolving digital landscape. Our dynamic team values creativity, collaboration, and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world.

Job Title:
Marketing Programs Manager

AsMarketing Programs Manageryoull get to intimately know your target vertical. What personas should we be targeting? What captures their interest? What is their use case? Why do they purchase? Who is involved in the decision-making process? Working closely with Sales and Product Marketing to answer these questions, youll own the strategy and plan for outreach with the ultimate goal of building a qualified pipeline that ultimately converts to closed business. Youll activate the total addressable market by executing programs designed for every stage of the funnel. Weve learned it requires a continuous mix of programs to be successful. Whether it be brand, ABM, conversion, or nurture programs - youll build the plan and manage the execution across marketing functions. Youll leverage data to deliver insights on how to optimize your approach in targeting the right people at the right time and moving them quickly through the funnel.This position reports to the Senior Manager, Marketing Programs.

Duties and responsibilities

• Build, own and execute the program strategy in partnership with BDR and sales to achieve qualified pipeline and booking targets.
• Leverage research to determine optimal messaging and approach.
• Build and execute multi-channel programs designed to continually engage and ignite interest with the total addressable market for your segment.
• Own the health and hygiene of your marketable database, ensuring TAM representation and structure to maximize audience engagement and reach.
• Determine optimal mix of programs (nurture, ABM, conversion, and brand) to guide prospects through the funnel.
• Create content to support programs including emails and sales cadences, and work with Integrated Marketing team on larger content pieces.
• Execute programs through marketing functions seeking functional expertise to optimize programs.
• Work with Product Marketing to connect product messaging to segment priorities.
• Build a strong relationship with Sales to ensure alignment on program priorities and gain buy in for programs.
• Look for and build relationships with third parties that already have a captive audience with your prospect base.
• Understand the value of the marketing tech stack in programs to deliver automation and insights on intent (specifically Pardot and 6Sense)
• Measure, measure, measure - continually tool for ways to understand your impact on the business.
• Leverage both program and funnel metrics to drive optimization across your programs through data-based decision making.
• Support client and field/event marketing function by identifying program opportunities.
• Support marketing budget including forecasting and ensuring good standing with finance and vendors.
• Leverage client success stories to communicate value to prospects.
• Prioritize the highest impact initiatives and work on multiple programs concurrently.

Qualifications

• 3-5 years experience in B2B marketing role, SaaS experience is advantageous.
• Experience designing and executing programs to public sector prospects is a strong asset.
• Degree or diploma in marketing, a related discipline, or relevant work experience
• Youve successfully designed and executed multi-channel marketing campaigns in a previous role.
• Youre comfortable using marketing automation software (we use Pardot) and Salesforce as well as other martech tools including WordPress.
• Youve had ownership over and been responsible for attaining MQL and pipeline targets in a previous role.
• Youre independent by nature and execute on your ideas and able to articulate them effectively to obtain buy-in from internal stakeholders.
• You're able to project manage marketing programs efficiently and effectively and delegate across departments when needed.
• You're up for a challenge and the idea of marketing to new segments excites you.
• You dont wait for directions to be given and act when you see opportunity.
• Youre like a sponge and ready to take advantage and learn all that you can as we scale up and take on new responsibilities or tasks.
• Youre always re-examining the process and looking to improve it. You dont buy the weve always done it this way mantra.
• A fast-paced environment excites you, and you can manage multiple priorities successfully.

Location:This role is hybrid 3 days/week in our Oakville, ON office.

What It's Like to Work at Euna Solutions
At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages
Wepaycompetitive wages and salaries, and we only expect an honest 40-hour week for it.

Wellness days
Whats better than a long weekend? An extra-long weekend!Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time,giftsand skills.

Flexible work day
Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwellwork with you to ensureitsa fitfor you and the specific roleyoureinterested in.

Benefits
Askus for a copy of our health and dental benefits!

Culture committee
Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than3,400organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technologys GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visitwww.eunasolutions.com.

Please visit our website:https://eunasolutions.com/careers/and check out our LinkedIn Pageshttps://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and ifyou'reexcited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small), please let us know.
For any inquiries or requestsregardingaccessibility at Euna Solutions, please email[email protected]or call our officeat1.877.707.7755. Upon request,appropriate accessibleformats or arrangements will beprovidedas soon aspracticable.

Location

Oakville, Ontario (Hybrid)

Department

Marketing

Employment Type

Full-Time

Minimum Experience

Mid-level

Internal Job Code

N/A