Position Overview:
Reporting to the VP, Ticketing Sales & Service, the Director, Ticketing & Sales Strategy will be responsible for managing the ticketing operations while developing and implementing new sales strategies to grow ticket revenue. The successful candidate will employ a consultative approach to align operational efficiencies with sales strategies while fostering internal collaboration with our Ticketing sales leaders, Business Intelligence, and Marketing teams. The ideal candidate will blend operational excellence with strategic insight, utilizing data analytics tools to inform decision-making and optimize sales performance.
Key Responsibilities:
- Collaborate with the VP, Ticketing Sales & Service and the sales leadership team to develop and execute comprehensive go-to-market (GTM) strategies that align ticketing operations with sales & service objectives across all sub-departments.
- Oversee ticketing operations across all sub-departments, ensuring streamlined processes and efficient workflows that enhance the effectiveness of sales and service efforts
- Utilize data-driven analytics and market research to identify trends, track performance, develop pricing strategies & new products and inform strategic initiatives.
- Lead the development and implementation of standardized auditing procedures to ensure operational compliance and effectiveness.
- Collaborate with the Business Intelligence team to deliver Tableau Reports and CRM Dashboards that capture and convey key performance metrics & insights to leadership stakeholders and executives.
- Aligning with Marketing to synchronize ticket sales strategies with promotional initiatives that maximize fan engagement and contribute to our Clubs overall success.
- Build and maintain relationships with third-party vendors to enhance technological capabilities and operational processes.
Qualifications:
- Bachelors degree in Business, Sports Management, or a related discipline
- 7+ years of experience in a sales operations role, preferably in the sports or entertainment sectors.
- Proven success in enhancing operational efficiency and driving sales growth.
- Excellent analytical, problem-solving, and strategic planning skills.
- Effective communication and leadership abilities, promoting teamwork across departments.
- Experience managing third-party vendor relationships and conducting market research.
- Proficiency in CRM tools and business intelligence systems.
The Club
Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States. Since its inaugural season in 1974, the club has united generations of loyal fans in British Columbia and beyond. With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canadas soccer future.
We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada. This includes academy programs in eight of ten provinces across the country.
In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities.
Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People & Culture department.
We thank all applicants for their interest, however, only those selected for further consideration will be contacted.
No recruiters or agencies, please.
"Within these walls, you are welcomed, accepted, and respected.
Here, no matter who you are or where you come from, you are home. And youre part of the team regardless of your age, sex, sexual orientation, gender identity or expression, race, marital or family status, disability, or religious belief or non-belief. All we ask is that you be ethical and inclusive in all that you do. Be respectful of all players, fans, and staff, and remember to cheer loudest for the ones wearing the blue and white. Go Caps!"