Job Title or Location

National Sales Manager - Food Service

Cerelia Bakery Canada LP - 6 Jobs
Mississauga, ON
Posted today
Job Details:
Full-time
Management

Reporting to the National Sales Director, The National Sales Manager Foodservice is accountable for deriving and executing company's customer centric foodservice sales plans and merchandising strategies, while effectively managing profitable revenue growth and delivery of exceptional customer service in a fast pace entrepreneurial organization. Your dynamic business sales leadership, in tandem with an entrepreneurial drive for building business within new and established multi-units, has resulted in a proven track record of success.
Your consultative and systematic approach to understanding the ‘Voice of the Customer', ensures ‘key' internal and external business partners are well aligned and focused on what is expected of them. You have a keen eye for identifying areas of opportunity within a sales organization and equally adept at implementing progressive sales processes, tools and methodologies that enable greater sales effectiveness. You are recognized as a progressive cultural leader that promotes teamwork and sharing of ideas to identify creative end-to-end customer sales solutions.
Job Duties and Responsibilities (including but not limited to):
1. Lead all account management aspects for current and targeted foodservice customer accounts.
2. Implement and manage ‘agreed to' company policies and objectives on food service customer account budgeting (P&L), pricing, merchandising strategies
3. Ensure planning and sales forecasting accuracy is achieved.
4. Lead efforts in the development and execution of food service sales and marketing category business strategies and annual plans that maximize volume, profitability and share results nationally and regionally.
5. Negotiate exclusive or preferred agreements based on the opportunity and corporate priorities.
6. Monitor financial results, consumer consumption data/market analysis, and provide strategic recommendations (e.g. marketing methods, product mixes etc.) to achieve agreed sales, profit and product mix targets.
7. Ensure ‘sales and marketing decks' effectively represent and showcase service, product and packaging portfolio offerings.
8. Ensure creative marketing, merchandising, product and packaging opportunities are made actionable in the marketplace.
9. Preparation and review of weekly/monthly/quarterly sales reports and customer business plan activities, ensuring they are trending and/or meeting expected top and bottom line food service objectives.
10. In partnership with internal sales team, external customer team and business partners (Distributors & Brokers), establish annual customer business plans, inclusive of priorities and deliverables. Pro-actively monitor results through formal business, category and sales performance reviews.
11. Acting internally as the Voice of Customer ensuring internal cross functional business partners (marketing, supply chain, manufacturing, R&D, customer service & finance) understand customer expectations and are aligned to effectively deliver against them.
12. New product listings are activated while optimizing current base listings.
13. Communicate all competitive activities that have direct impact on national and regional customer account business. Identify strategies to overcome.
14. Always achieve customer service excellence.
15. Adhere to all policies, procedures and programs of the company (GMP, Quality, Food Safety and Health & Safety etc).
16. Other related duties as assigned.
Key Competencies:
• University Degree or College Diploma.
• Minimum of five years of food service relevant experience dealing with brokers, distributors and multi-units.
• Able to take a high-level growth strategy and build a long-term business and customer strategy to deliver against it.
• Distributor and Broker sales leadership experience.
• Enjoys the hunt of building new business in compliment to identifying new sales opportunities within existing customer accounts.
• Effective in a fast pace entrepreneurial environment that is evolving internal business processes, systems and methodologies to better manage current and future business growth expectations.
• Able to translate product and service value propositions into compelling ‘sales & marketing' presentation decks' in alignment with internal and external customer goals and competitor value proposition(s).
• Prudent negotiator and profit minded with refined financial data analysis, budgetary and contract development expertise.
• Exceptional time, priority and project management skills, that enable effective delivery of multiple initiatives with varying levels of complexity, sophistication and scope.
• Effective at leading, organizing and aligning ‘key' internal and external business partner activities in delivering customer service excellence.
• Comfortable opening new markets with new and novel products.
• Effective at leading, coaching and developing future business leaders.
• Integrity and honesty in approach to building relationships and leading negotiations.
• Proficient with Microsoft Suite of products and standalone CRM tools. Able to optimize results and drive greater sales functionality through less refined systems while providing ‘key' business sales insight and direction for building robust and sophisticated CRM/ERP systems and tools.

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