Who We Are

Were NVISION, one of Canadas top digital marketing agencies. We work with B2B companies across manufacturing, professional services, and tech to build marketing strategies that drive measurable results.

We dont chase trends. We dont sell fluff. We build campaigns that work across the entire customer lifecycle from brand to lead to sale and beyond.

Are you a strategic thinker who loves turning data into action? NVISION is looking for a Lifecycle Marketing Strategist to join our growing team. In this role, youll be responsible for leading the customer journey strategy across key lifecycle stages, from lead capture to retention, for a portfolio of B2B, B2C, and nonprofit clients.

This role blends high-level planning with hands-on ownership. Youll create and manage full-funnel lifecycle strategies that move leads through acquisition, nurturing, conversion, and retention. Youll also oversee the execution of email campaigns and automation flows, working closely with designers, content creators, and performance marketers to ensure every customer touchpoint is intentional, tested, and optimized for impact.

If you thrive in a collaborative environment and are passionate about creating journeys that drive meaningful business results, wed love to meet you.

What youll be responsible for:

• Owning the end-to-end lifecycle strategy for each client in your portfolio, including lead capturing, nurturing, conversion, and retention.
  
• Creating ideal client profiles and mapping customer journeys to identify gaps, user pain points, and opportunities across the lifecycle.
  
• Developing and managing lifecycle marketing programs, with a strong focus on owning the email channel, this includes creating campaign briefs, defining segmentation strategies, setting up automation workflows, and overseeing ongoing optimization.
  
• Creating briefs for multiple initiatives tied to your overarching strategy, with clear goals and scope for each touchpoint.
  
• Presenting lifecycle strategies to clients, clearly communicating the rationale, goals, and expected impact of proposed initiatives.
  
• Collaborating with designers and content creators to ensure messaging and visuals align with strategy and brand tone.
  
• Working cross-functionally with client success managers, SEO, paid, content, and development peers to build cohesive, integrated strategies for your clients.
  
• Setting up and managing experiments, including A/B tests, holdout cells, and incrementality testing to continuously improve performance.
  
• Analyzing results and reporting insights, with a focus on lifecycle performance metrics and strategic impact.
  
• Advising clients on best practices, growth opportunities, and optimization based on data-driven insights.
  
• Maintaining documentation of strategy, experiments, and campaign outcomes for internal and client-facing transparency

What you bring:

• 35 years of experience in lifecycle or email marketing strategy, preferably in an agency or multi-client setting.
  
• Proven ability to create strategies that move leads through each stage of the customer lifecycle.
  
• Hands-on experience with email platforms such as Mailchimp, Klaviyo, HubSpot, and/or Omnisend.
  
• A strong understanding of email automation, segmentation, personalization, and full-funnel marketing.
  
• Experience collaborating with design, content, SEO, paid, and development teams.
  
• Comfort taking ownership of execution or collaborating with peers to bring lifecycle strategies to life.
  
• Familiarity with project management tools like Asana, Trello, or Monday.com.
  
• An analytical mindset with the ability to extract insights from lifecycle metrics and adjust strategies accordingly.
  

Nice to have:

• Experience with HubSpot CRM and its lifecycle automation capabilities.
  
• Working knowledge of email deliverability, compliance (CASL, CAN-SPAM), and inbox placement best practices.
  
• HTML for email knowledge.
  
• Experience with customer journey mapping tools like Miro or Figma.