Job Title: Influencer Campaign Manager

About the Role:
Were seeking an experienced Influencer Campaign Manager to lead and execute high-impact influencer marketing campaigns across beauty, lifestyle, fashion, wellness, parenting, and more. In this role, you will oversee every stage of campaign execution, from talent identification to performance analysis, ensuring client KPIs are met and exceeded. This role requires a creative thinker with a passion for influencer marketing, a sharp understanding of social media trends, and excellent project management skills.

Key Responsibilities:

Influencer Campaign Strategy & Execution

• Lead the strategy, planning, and execution of influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
• Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
• Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
• Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
  Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
• Track and manage campaign budgets, ensuring efficiency and ROI.
• Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
• Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
  

Client & Talent Relationships

• Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
  Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
• Actively monitor social trends and emerging creators to build a robust influencer database.
  

Creative & Strategic Development

• Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
• Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.
  

Qualifications:

• 4+ years of experience in influencer marketing, ideally within an agency or brand environment.
• Proven success in managing end-to-end influencer campaigns with measurable results.
• Deep understanding of social media platforms, influencer trends, and creator culture.
• Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
• Confident in leading client presentations and pitches.
• Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.
  

Nice to Have:

• Experience developing influencer content for paid media/whitelisted ads.
• Knowledge of UGC (User Generated Content) programs.
• Bilingual (French) an asset, but not required.

Perks & Benefits Sip Into Success

• Supportive Leadership: We foster a culture built on respect, collaboration, and creativity.
• Health & Wellness: Full benefits (medical, dental, vision) for full-time employees after 3 months.
• Flexible Workweek: Enjoy a 4-day workweek with hybrid flexibility.
• Holiday Break: Paid company-wide closure during the December holiday season.
• Wellness Tools: Complimentary Calm app subscription and access to Perkopolis.
• Profit Sharing: Eligible employees can receive an annual bonus through our profit-sharing program, following a defined eligibility period
• Work from Anywhere: After one year, enjoy the freedom to work from anywhere.

1Milk2Sugars is committed to attracting and retaining a diverse staff and will honour your experiences, perspectives, and unique identity. Together, we strive to create and maintain working and learning environments that are inclusive, equitable, and welcoming to all people. We ensure to abide by any federal, provincial, and local laws to legally protect all. If you are contacted for an interview and require accommodation during the interviewing process, please let us know by email.