An advanced medical technologies company is hiring a strategic and growth-driven Senior Director of Marketing to architect and execute their global marketing strategy. This hybrid leadership role has a strong focus on demand generation, product marketing, and commercial enablement, with an emphasis on the U.S. and international healthcare markets.
If you're a high-performing marketing leader who thrives in fast-paced, scaling environments, and you're passionate about transforming the way care is delivered, this may be your opportunity to make a lasting impact.
Reporting directly to the CEO, the Senior Director of Marketing will lead the entire marketing function, aligning product, brand, and go-to-market plans to accelerate company growth. This role will oversee product marketing, content and digital strategy, field and customer marketing, and support investor relations. You'll lead a high-performing team and leverage AI, data, and experimentation to push this company to the forefront of MedTech innovation.
PRIMARY RESPONSIBILITIES
Marketing Strategy & Execution

• Develop and implement a full-funnel marketing strategy focused on scalable demand generation.
  
• Align brand, product, and go-to-market execution to maximize market impact.
  
• Drive awareness and differentiation in target markets.
  

Demand Generation & Sales Enablement

• Create integrated campaigns that utilize digital, content, and field marketing to generate leads and increase pipeline velocity.
  
• Enable the sales team with customer-ready assets, tools, and messaging to drive performance.
  
• Use AI-based tools to personalize outreach and improve marketing efficiency.
  

Product Marketing & Management

• Define and refine the company's value propositions based on customer segments and competitive positioning to enhance its market presence.
  
• Collaborate with R&D and Clinical Affairs to shape product roadmaps and translate features into market value.
  
• Identify unmet needs and help develop new product offerings to address them.
  

Investor & Corporate Communications

• Support the CEO with investor communications, presentations, and brand positioning.
  
• Ensure consistent, high-impact messaging across all corporate channels.
  

Team Leadership & Culture

• Lead and mentor a nimble, cross-functional marketing team focused on agility and experimentation.
  
• Foster a culture of collaboration, bold thinking, and continuous learning.
  
• Actively contribute as part of the senior leadership team.
  

RequirementsEDUCATION & TRAINING

• Bachelor's degree in Marketing, Business, Communications, or a related field is required.
  
• MBA or relevant advanced degree is preferred.
  

WORK EXPERIENCE & ACCOMPLISHMENTS

• 6+ years of progressive marketing experience, with at least 2 years in a senior leadership role.
  
• Proven ability to scale marketing for a small to mid-sized company or product line.
  
• Experience in the medical device, MedTech, or healthcare sector is required.
  
• Successful track record in U.S. or global marketing initiatives.
  

SKILLS & COMPETENCIES

• Strategic planning and tactical execution across brand, demand, and product marketing.
  
• Expertise in segmentation, customer journey mapping, and persona-driven messaging.
  
• Strong instincts in both creative content development and data-driven optimization.
  
• Familiarity with modern marketing stacks, CRMs, automation platforms, and AI tools.
  
• Proficient in budgeting, KPI measurement, and ROI-based decision-making.
  

OTHER

• Hybrid role with on-site presence required at headquarters in Mississauga.
  
• Willingness to travel (~25%) for customer engagement, conferences, and team collaboration.
  
• Must thrive in a dynamic, fast-paced environment with a "roll up your sleeves" mentality.
  

Benefits

• Competitive compensation and executive-level performance incentives.
  
• Comprehensive benefits package.
  
• Hybrid work model that offers flexibility and a work-life balance.
  
• This is a meaningful opportunity to shape a purpose-driven MedTech brand with global reach.
  
• High-impact leadership role reporting directly to the CEO.
  

Apply now to bring bold ideas, innovative strategies, and exceptional leadership to a team that's redefining healthcare.