At OpsGuru, we're a people-first, customer-obsessed company motivated by our passion for empowering organizations of all sizes to embrace the power of Cloud technology through impactful, reliable and scalable consultancy services.
Ourteamismadeupoftechnicalexperts,creatives,salespeople,andmanymore.Weworktogethertodriveourmissionforwardandraisethebarforourcustomersdaily,bringingtheirvisiontolife.Westrivetobeaworkplaceofinspiredmindsbyfosteringanenvironmentthatencouragesinnovativethinking,whereeveryonecangrowandcontributetoachievingtheirgoals.
Our long-term vision is to continue being an innovative and inspiring company that our customers and employees admire, and we invite you to join us!
Abouttherole:
As the Content Marketing Manager at OpsGuru, you will be crucial in shaping and implementing our B2B marketing strategies. You will be responsible for developing comprehensive marketing plans to enhance brand visibility, generate qualified leads, and drive sales growth. This role requires a strategic thinker with a solid understanding of B2B marketing who can leverage market insights to create compelling marketing campaigns and initiatives.
You will work closely with cross-functional teams, including the SLT and sales, to ensure our marketing efforts align with overall business goals. You will focus on creating and executing data-driven marketing campaigns that effectively communicate our value proposition to target audiences. Additionally, you will manage the marketing budget, analyze campaign performance, and provide actionable insights to optimize our marketing efforts.
This is a hybrid role required to work from our Toronto office 2 days a week.
Whatyou'llbedoing:
- StrategyDevelopment: Develop and implement B2B marketing strategies aligned with the OpsGuru goals and objectives. Conduct market research and analyze trends to identify opportunities and challenges.
- CampaignManagement: Plan, execute, and manage multi-channel marketing campaigns, including digital, social media, email, content, and traditional marketing. Monitor and optimize campaign performance to maximize ROI.
- BrandManagement:Overseebrandconsistencyandintegrityacrossallmarketingmaterialsandchannels.Ensurethebrandmessageiscompelling,clear,andalignedwiththecompany'svalues.
- ContentCreation: Collaborate with cross-functional stakeholders to create engaging and relevant content for various platforms. Ensure content is aligned with marketing strategies and resonates with target audiences.
- Design and Web Development Collaboration: Work closely with design to create visually appealing marketing materials. Basic knowledge of web development principles will be beneficial for optimizing website content and user experience.
Yourskills&experience:
- 5+yearsworkingexperienceinmarketing-relatedpositions,preferablyintechnology
- 2+yearsofCloudTechnologyIndustryexperienceandknowledge
- Excellentwritingandeditingskills,withstrongattentiontodetail
- Strongcommunication,logic,innovation,andcollaborationskills
- Projectmanagementskillsandtheabilitytomanagemultipleprojectsatonce
- Knowledge of content marketing best practices
- ExperiencewithCMSandCRM(Hubspot)andothermarketingtools
- Bachelor'sdegreeinmarketingorrelatedfield(preferredbutnotrequired)
What'sinitforyou:
Compensation&Perks
- Competitivecompensationpackage
- RetirementSavingsMatchingProgram(RRSP)
- Accesstothelatesttech
- PartnershipwithPerkopolisDiscounts
Flexibility & Time Off
- Flexibleworkhours&location
- Paidparentalleaveoptions
Health & Wellness
- Employer paid health & dental premiums
- GreenShield+ Counselling Mental Health
- $500 in Health Care Spending Account annually
Growth&Development
- Udemyaccessforskillsdevelopment
- Peerrecognitionrewards
AtOpsGuru,weencourageemployeestobringtheirwhole,authenticselvestowork.Bysharingandembracinguniquebackgrounds,experiences,andperspectives,welearnfromeachother,innovate,andcreateadynamicenvironmentwherewecanbeandachieveourbest.
We'rededicatedtoensuringeachmemberfeelsasenseofbelonging,safety,andrespect.AtOpsGuru,youruniquevoiceisheardandembraced,andyoumeaningfullycontributetodecision-makingandtheorganization'sgrowth.
OpsGuru is committed to an equitable employee experience, opportunity, and support. If you require accommodations or support during the recruitment process, please email us at [email protected].