Join us in shaping Canada's sustainable energy futureThe Pembina Institute is seeking a Senior Communications Lead based out of one of Pembina Institute's five offices (Vancouver, Calgary, Edmonton, Toronto or Ottawa). Come join our Industrial Decarbonization group, where you'll primarily support our Oil and Gas team – a nationally respected voice on responsibly regulated oil and gas production in Canada. You'll be instrumental in getting our research and policy solutions into the hands of policy decisionmakers and other influencers.Who we areAt the Pembina Institute, it's all hands on deck and it has been for the last 40 years.
Our 50+ person team, distributed across the country, are passionate and dedicated, but we don't sweat the small stuff. We're too busy tackling one of the most important issues of our time: Canada's clean energy transition.
In that transition, we don't leave anyone behind and believe each member of our team plays a critical role in achieving our goals. We ensure equity but promote individuality. We lead with curiosity — challenging our own ideas and limiting beliefs, being open to diversity of thought and opinion. We use evidence-based thinking to inform our recommendations to decision-makers and understand that to make long-lasting changes, we need to take a practical approach when collaborating with others.
Our commitment to responsible development, and our “tough, but fair” approach, using research, consulting and convening, gives us credibility with decision makers whose actions today are setting the direction for the planet. Are you ready to join us?Meet the team The Industrial Decarbonization group at the Pembina Institute plays a critical role in advancing solutions to reduce emissions from Canada's energy supply, focusing both on oil and gas production, and electricity generation and distribution. We aim to prepare Canada for a clean, affordable economic future.
This communications role will primarily support the work of the Oil and Gas team. Oil and gas production is Canada's largest source of emissions. We study how technical solutions, well-designed policy and robust regulations can deliver the emissions reductions needed to ensure Canada meets its international climate commitments, while making the Canadian oil and gas sector a competitive provider of low-carbon fuels and other products. We also provide analysis on the role that the oil and gas sector plays in Canada's economy, and how this is likely to change as the energy transition away from fossil fuels accelerates. In doing so, we seek to drive an informed public conversation about how Canada can ensure its oil and gas development is being pursued in a way that is both economically and environmentally responsible.The opportunityReporting to the Communications Manager, Industrial Decarbonization, and working closely with the Oil and Gas policy team, the Senior Communications Lead provides strategic and on-demand communications support.
You will lead the planning, execution, and evaluation of communications initiatives, ensuring alignment with the Pembina Institute's goals. Working with internal and external stakeholders, you'll oversee media relations and digital communications and assist with stakeholder engagement and content development. You will also track local and global trends to identify opportunities for the Pembina Institute to influence discussions and advance its objectives.Your key responsibilities

• Act as the key strategic communications adviser to the Oil and Gas policy team, providing advice and support as needed from the Pembina Institute's wider communications staff.
• Monitor traditional and social media, tracking political and policy developments that are relevant to the file's government relations and stakeholder engagement work.
• Act as the primary media contact for the institute's oil and gas work, developing and maintaining relationships with key journalists across Canada, especially in Alberta, and producing media releases and reactions.
• Prepare experts for media interviews by developing and maintaining up-to-date key messages and data proof points for use in media interviews.
• Create regular thought leadership pieces, such as op-eds and blogs, on emerging oil and gas policy issues, in conjunction with policy experts.
• Work with a digital communications specialist to create social media content (LinkedIn, X, Bluesky) that highlights the work and perspectives of the Oil and Gas team and drives a strategic narrative on oil and gas issues.
• Support and advise the Oil and Gas team with the editorial process involved in publishing research reports, including ensuring these reports are well-messaged and contribute to strategic communications goals.
• On occasion, assist in the planning and execution of in-person and virtual events.
• Manage the Oil and Gas page on the Pembina Institute's website, ensuring content, tone and key messages are well-reflected and updated as needed.

What we're looking for
You bring proven expertise in media relations, digital engagement, social media, and online publishing, with strong writing and editing skills in CP style and academic conventions. Your keen attention to detail allows you to assess communications projects effectively and optimize strategies. With strong project management abilities, you excel at organizing tasks, forecasting needs, and meeting deadlines.
You can engage stakeholders with tact, discretion, and sound judgment. Proficient in Microsoft Office and Adobe Creative Suite, you are also familiar with HTML editing and online publishing. Self-motivated and results-driven, you thrive in cross-functional environments, working independently while aligning with team goals. Your commitment to sustainability and social change is reflected in both your professional and volunteer experience.
What you bring

• Post-secondary education in communications, marketing, journalism, or a related field (master's degree is a bonus).
• At least three years of experience in journalism, communications, or marketing (or an equivalent combination of education and experience).
• Strong writing skills, with a proven ability to develop and execute communications strategies and plans.
• A proven ability to develop and maintain relationships with key journalists and outlets, and the ability to leverage this network to get the right perspectives reflected in the media as regularly as possible.
• Expertise in digital engagement, social media, online publishing, multimedia production, and copy editing.
• Familiarity with Canadian policy, politics, and environmental issues; French proficiency is an asset.

• Knowledge of CP style, academic grammar, and style conventions.

• Experience using CRM tools like Salesforce or Pardot.

• Results-driven mindset with a passion for best practices and stakeholder engagement.

The hiring range for the position is $73,542 to $84,048 annually based on a 37.5-hour work week, with a range maximum of $94,554. Within this range, individual pay is determined by factors including job-related skills, related experience, education and/or training, and internal equity.
We know that to meet these ambitious goals, our people are the core. We also know that one size does not fit all, therefore we offer employees a flexible office and home schedule that allows individuals to find an optimal balance. Our employees receive a generous paid time-off package starting with four weeks of vacation, time to cover health and wellness, professional development and offices closed annually from December 25 to January 1. In addition, we offer RRSP matching, parenthood top-ups, extended health and dental benefits, and yearly development funds.
Note: the incentive programs have certain eligibility requirements and may be subject to employment type.
To apply
Applications will be accepted until Sunday, July 6, 2025 @ 11:59 pm MDT.
The Pembina Institute is committed to an inclusive, accessible and welcoming hiring process that provides reasonable accommodation to all applicants. Please advise if you require any accommodation to participate in these posting, recruitment, selection and/or assessment processes.
Applications to the Pembina Institute are reviewed by our hiring team. Candidates selected to advance through the recruitment process will be contacted directly through our applicant tracking system. The recruitment process for selected candidates typically includes a screening call, interview, short assessment or samples of work and a reference check. #LI-DN

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