Job Description:

About Genomadix:At Genomadix, we're transforming the future of precision medicine through innovative, rapid diagnostic solutions. Our cutting-edge technologies empower clinicians with timely insights, that lead to informed treatment decisions and better patient outcomes. Join a passionate team dedicated to shaping the future of healthcare through science, innovation, and collaboration.

Position Overview:Ottawa, ON Based

We are seeking a dynamic and motivated Associate Product Manager to support the development of marketing and product initiatives for our diagnostic portfolio. This role is ideal for a self-starter who thrives in a cross-functional environment and is passionate about healthcare innovation. You will work cross-functionally with sales, product management, and our development teams to create compelling messaging, educational content, and drive product improvements, aimed at building better customer engagement and product adoption.

Key Responsibilities:

• Collaborate with the sales team to develop impactful marketing materials that support both customer acquisition and retention.
• Plan and execute marketing campaigns across multiple channels, including educational webinars, print media, and live events.
• Develop and manage educational webinars, partnering with key opinion leaders (KOLs) and driving attendance through effective promotion.
• Stay current on scientific literature to ensure accurate and effective product positioning and development.
• Ensure all developed materials comply with Genomadixs quality system and brand guidelines.
• Coordinate Genomadixs participation in trade shows, conferences, and webinars, managing logistics and marketing assets.
• Work with cross-functional teams to align marketing activities with broader business goals.
• Support the full product development lifecycle from concept through launch, including user needs assessment, feature definition, and post-market analysis.
• Conduct competitive analysis and market research to identify product opportunities and inform strategic decisions.
• Help gather customer and stakeholder feedback to guide product improvements and roadmap planning.
• Assist in the development of product documentation including user manuals, training materials, and technical specifications.
• Support cross-functional go-to-market initiatives, ensuring alignment between product capabilities and commercial strategy.
• Track and analyze product performance metrics to identify trends and areas for optimization.

Qualifications:

• Bachelor's degree in Life Sciences, Marketing, Business, or a related field (Masters Degree is an asset).
• 3-5 years of experience in the medical device or healthcare industry.
• Strong understanding of digital marketing tools and analytics platforms.
• Excellent written and verbal communication skills with a knack for creating engaging content.
• Proven project management skills and the ability to manage multiple priorities.
• Experience with CRM systems, email marketing platforms, and content management tools.
• Ability to leverage data to drive marketing strategy and decisions.

Preferred Skills:

• Familiarity with B2B marketing and customer segmentation in the healthcare space.
• Experience developing educational content such as webinars or videos.
• Knowledge of current trends in precision medicine and diagnostics.
• Graphic design or content creation experience (e.g., Adobe Creative Suite, Canva) is a plus.
• Proactive, results-oriented mindset with a strong desire to learn and grow.

Why Join Us?

• Work on innovative products at the forefront of diagnostic technology, contributing to improving human health and saving lives.
• Be part of a collaborative and mission-driven team.
• Opportunities for professional growth and advancement.
• Competitive compensation and benefits package.