Assistant Brand Manager

Department: Marketing

Reports to: Brand Manager

Location: Chilliwack, BC

Hours of Work: Full-Time - Temporary (12 months)

Workplace Category: Hybrid

Your Role at Petcurean: As a critical member of the brand team, the Assistant Brand Manager applies strategic thinking and analytical skills to assist in the global development and execution of brand strategies. Working closely with internal Marketing and Innovation teams and external agencies, the ABM will manage key processes, advocate for consumer segments, and provide actionable insights and recommendations to support the Brand Manager in achieving global brand objectives.

This position will report to the Brand Manager and the successful candidate will be located in the Metro Vancouver or Fraser Valley areas.

This is a temporary position expected to last 12 months.

• Supports the Brand Manager in leading research initiatives pertaining to global consumer behaviour and segmentation,
• Analyzes region-specific brand performance to aid in developing tailored brand strategies and positioning.
• Supports the Brand Manager in the research and development of brand or product campaign concepts and prepares them for turnover to the Marketing team.
• Closely coordinates with the various Marketing team to ensure brand and product campaigns and content are executed within the brand's equities
• Recommends strategies to the Brand Manager in the development of region-specific marketing claims databases and product packaging.
• Maintains strategic involvement in development of region-specific brand guidelines and identity
• Recommends strategies to the Brand Manager for building and maintaining a strong brand portfolio that meets consumer needs and drives brand growth.
• Collaborates with the Marketing team to identify assets that most resonate with our consumer segments, and build a library of region-specific branded assets to support brand adoption and advocacy
• Collaborates with the Marketing team to build content and assets for websites that are tailored to the region's consumers and consumer journeys, build brand equity, and deliver on key conversion goals
• Analyse and report on the brand's performance in global strategic markets, identify and advocate for brand growth opportunities, and act as the consumer marketing thought-leader for Marketing and Sales teams
• Roll up your sleeves and do what's necessary to get the job done and complete other duties as required within the same scope and level

Here are some of the skills we are looking for our next Assistant Brand Manager to bring to the team:

• Process Execution: Lead the execution and continuous improvement of core departmental processes, ensuring high quality and alignment with organizational objectives.
• Task Management: Manage and take ownership of multiple projects and tasks simultaneously, ensuring alignment with strategic priorities and timely completion of deliverables.
• Analytical Thinking: Analyze data and situations to identify trends, problems, and opportunities, offering actionable insights and recommendations.
• Collaboration & Teamwork: Work collaboratively with team members and other departments to ensure effective workflow and resolve issues.
• Problem Resolution: Tackle moderately complex challenges and recommend appropriate solutions, balancing short-term needs with long-term goals.
• Communication: Communicate effectively with internal and external stakeholders, ensuring clear messaging and providing regular progress updates.
• Industry Knowledge: A proven understanding of consumer marketing, with strong knowledge of fundamental marketing principles and practices.
• Results-Oriented Leadership: Goal- and results-oriented with natural leadership and business skills.
• Time Management: Strong time management and organizational skills that enable thriving in a challenging and exciting work environment.
• Technical Proficiency: Proficiency with Microsoft Office (Word, Excel, and PowerPoint).
• Attention to Detail: Attention to detail and commitment to maintaining high-quality standards.
• Adaptability: Ability to work effectively in a constantly changing, fast-paced work environment.

Are you our next Assistant Brand Manager? Here are some of our must-haves:

• Equivalent to a bachelor's degree in relevant discipline
• 3+ years of brand marketing experience in a consumer-packaged goods environment; global experience highly desired
• Experience with marketing project management and coordination within a corporate environment
• Proven experience turning ideas into reality, working with multiple fluid team structures with a high requirement for trust, integrity, and a solutions-oriented mindset
• Experience working as part of a cross-functional team
• Valid passport and willingness to travel internationally when required

What's in it for you?

• Flexible hybrid work environment.
• Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
• Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
• Annual volunteer hours so you can give back to the causes that mean the most to you.
• Comprehensive Benefits package.
• Employee Assistance Program.
• Modern open concept office located in the beautiful Fraser Valley
• Stocked coffee, tea and treats at our office!

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Equal Opportunity Statement

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.