Overview

As the latest jewel in the renowned Hard Rock crown, this exceptional venue is set to redefine entertainment and hospitality in Canada's capital city.

Boasting a prime location, Hard Rock Hotel & Casino Ottawa will be a stunning fusion of contemporary style and timeless rock 'n' roll flair. The moment you step inside, you'll be transported into a world of music, memorabilia and non-stop excitement.

Are you ready to experience the ultimate rock star treatment in the heart of Ottawa? Let the countdown begin!

Responsibilities

• Provide overall strategic marketing direction for all elements of Hard Rock Ottawa including advertising, customer relationship marketing, direct/on-line/email marketing, social media, on property digital marketing, internet, promotions and sponsorship.
• Provide strategic direction and leadership to advertising, marketing, social media and creative teams. Performs research, reporting and analysis to guide future planning
• Manage relationships with agencies of record and align internal corporate resources for a cohesive plan.
• Work with revenue management team to develop offers, interpret occupancy statistics and respond to market conditions with campaigns that drive occupancy and ADR.
• Manages the creation and display of all advertising, collateral material and in-house audio/video
• Oversee the development of social media calendars and digital advertising campaigns; analyses and leverages reporting tools that will provide meaningful insight and measurable results on campaigns.
• Negotiates with print, radio and television and advertising agencies for appropriate advertising contracts.
• Collaborates to develop marketing campaigns, help determine segmentation strategies and campaign frequency while also spearheading the development of new ideas that leverage our amenities, databases, brands and partnerships.
• Develop and execute programs to support on-going needs, drive covers and launch new Food & Beverage outlets.
• Assist all property departments in achieving department goals through cohesive and efficient marketing support.
• Develop and support web marketing strategies and to guide enhancements to seminolehardrockhollywood.com to improve visual appeal, functionality and web performance metrics.
• Identify and execute partnership opportunities that bring new customers / databases.
• Oversee all marketing/advertising budgets and accounting; including budget reviews and approval by management.
• Monitors all advertising media and buys to assure compliance with advertising plans.
• Reviews and approves all media advertisement before release.
• Direct and coordinate all photographic and video needs of the department.
• Drafts and implements departmental policies and procedures emphasizing long-term goals and objectives.
• Promotes positive public/employee relations at all times.
• Performs all other job related duties as requested.

• Lives the Brand
  

This job description reflects the position's essential functions; it does not encompass all of the tasks that may be assigned.

Qualifications

EXPERIENCE, EDUCATION, AND CERTIFICATIONS

• Bachelors' in Marketing or Advertising and seven (7) years experience in Advertising, PR, Casino Marketing or Communications required.
• An equivalent combination of education and experience will be considered. Proficiency in MS Office, Excel, Word and Access required.

SKILLS

• Strong organizational, presentation and priority setting skills
• Ability to think creatively, while still attending to detail
• Ability to work independently while ensuring that Managers and/or guests possess the pertinent information

PHYSICAL DEMANDS

• The working conditions are those typically found in an indoor, climate controlled office environment. Will be exposed to casino related factors including but not limited to excessive noise, large crowds and stress related to servicing guests in a high pressure and fast paced environment. Must be able to stand for an entire shift and be able to move throughout the Casino and/or Hotel areas.

• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to excessive noise and constant exposure to general public.

Physical Demands:

• Ability to stand and sit for extended periods of time.
• Ability to walk distances.
• The employee must frequently lift/push/pull and/or move up to 50 pounds.

Working Conditions:

• Duties and responsibilities are typically performed in a highly regulated and controlled environment, but there will be times where you will need to be on the Casino Floor to complete job functions as outlined or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, excessive noise.

Closing

Hard Rock Ottawa values diversity and is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

If you require accommodation to apply or if selected to participate in an assessment process, please advise Human Resources.

We thank all candidates for their interest, however, only those being considered for an interview will be contacted.