This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Tonic Living. This role is in-house, with company headquarters in 36 Northline Road, Unit 6 Toronto, Ontario M4B 3E2.

As the Social Media Manager and Content Creator, you will execute and implement marketing campaigns across multiple media channels.

You'll establish a collaborative working relationship with the business owner and creative team, who will work with you on strategic and big-picture goals while you take charge of tactical implementation and execution.

The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You'll have a lot of freedom in this role but also a lot of responsibility.

• Copywriting. You'll be crafting direct marketing campaigns across social media, the website, and email. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Being tech-savvy. You don't need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don't expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
• Project management. Ideally, you've had experience in project management. A large part of this role is creating and adhering to deadlines and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

• This role is a full-time, in-house position.
• Salary expectation between $55,000 and $70,000 based on experience
• Employee benefits plan

• Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels.
• Manage Tonic Living's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
• Writing and editing marketing copy for various channels such as social media, email, and website content whilst adhering to the Tonic Living brand voice/tone.
• Graphic design and developing marketing materials: Designing social media content, lead magnets, and resources.
• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities and performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement**.**
• Video production: Coordinating and managing video content and production pipeline, collaborating with the videographer, and scheduling video content. Basic video shooting and editing skills is a plus!
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.

To be considered for this position, send your CV to Candice at [email protected] along with approximately 400 words on why Tonic Living and why this role interests you.

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