We are seeking a highly analytical, strategic, and hands-on Director of Residential Growth Analytics & Marketing Technology to lead our marketing insights, measurement, and marketing technology initiatives. This leader will drive broad marketing performance optimization for multi-year growth through advanced measurement methodologies, sophisticated reporting, and strategic MarTech development. You will mentor and lead a high-performing analytics team and serve as a critical partner to Marketing, Sales, Service, Product, and Technology teams.

???? HYBRID WORK ENVIRONMENTVancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.

???? A DAY IN THE LIFE

Growth Analytics & Advanced Measurement:

• Lead and build advanced marketing measurement initiatives including marketing mix modeling (MMM), multi-touch attribution (MTA), and causal impact analysis.
• Develop, test, and refine frameworks to measure and optimize media spend, flighting, and channel allocation based on rigorous analysis.
• Provide ongoing, data-driven recommendations to improve marketing and media effectiveness, creative performance, and website engagement.
• Bring new ideas and opportunities to leverage emerging measurement approaches and tools including AI and machine learning to improve analytics and drive even greater performance.
• Collaborate with channel and lifecycle marketing leads to develop sophisticated audience segmentation strategies across acquisition, retention, and website experiences, identifying high-value customer behaviors.
• Partner on the design, execution, and analysis of A/B tests and experiments, ensuring statistically sound methodologies and actionable results that fuel continuous optimization.

Performance Measurement & Optimization:

• Leads the analysis of division performance metrics, translating complex data into clear, actionable recommendations that influence strategy, investment, and customer engagement.
• Establishes and owns reporting frameworks and performance dashboards to track marketing performance at a global and franchise level, providing full transparency and actionable insights.
• Evaluate and optimize marketing campaigns and creative assets across paid media and website channels, identifying top-performing messaging, visuals, and formats for conversion.
• Collaborate with channel and lifecycle marketing leads to enhance audience segmentation strategies across acquisition, retention, and website experiences.
• Support with brand studies, customer research, and audience surveys to inform marketing strategies and optimize messaging.
• Analyze marketing channel performance providing insights to enhance ROI and improve customer engagement.
• Partner with marketing and channel leaders on the design, execution, and analysis of A/B tests and experiments to ensure reliable, actionable results.

MarTech Development & Ownership:

• Build and shape the Marketing Technology (MarTech) function in collaboration with Product, Technology, and Business Intelligence teams, selecting and implementing best-in-class tools, strengthening utilization of existing technology, and sunsetting technology as needed, in alignment with business goals.
• Own and continuously optimize the marketing tech stack to enhance acquisition, retention, efficiency, and customer experience goals.
• Ensure data integrity and accuracy across all marketing platforms, leading the strategy and execution of event tracking, tagging, and troubleshooting within GA4 and Google Tag Manager (GTM).
• Act as the primary advocate for a robust customer data strategy, championing the development of a unified customer profile (e.g., through a CDP) that is fit for purpose across the organization.
• Oversee and optimize the integration of MarTech platforms to create a cohesive ecosystem that drives automated workflows, efficient data flow, and real-time activation of customer insights.

Strategic Leadership & Team Development:

• Act as a trusted strategic advisor to marketing and executive leadership, influencing critical decisions around growth marketing, customer experience, and business performance through compelling, data-backed insights.
• Influence decisions around marketing strategy, marketing investment, customer engagement strategies, marketing optimization, website experience, and business performance through data-backed insights.
• Build, lead, and mentor a team of marketing analysts and marketing technologists. Set clear priorities, develop team capabilities, and foster a culture of innovation, collaboration, and high performance.
• Communicates complex analytical findings in a clear and actionable way to stakeholders at all levels, including Franchise Partners.

Data Strategy & Governance:

• Advocates for ongoing development of the customer data strategy that is fit for purpose
• Supports data governance initiatives by acting as a Data Owner for residential, marketing, sales, service metrics
• Provides oversight of self-serve reporting tools for Franchise Partners to measure impact of marketing investment.

???? WHAT YOU BRING TO THE TABLE

• 10+ years of experience in marketing analytics or marketing technology, with at least 3+ years in a leadership role.
• Deep expertise in marketing measurement methodologies (MMM, MTA, causal impact analysis) and conversion rate optimization (CRO).
• Strong hands-on technical proficiency with GA4, Google Tag Manager (GTM), and website analytics.
• Proven experience evaluating, implementing, and optimizing a complex marketing technology stack including customer data platforms, personalization engines, marketing automation platforms, advertising technology, content management systems, and more.
• Highly proficient in data visualization and dashboarding tools (Tableau experience strongly preferred).
• Skilled at experimental design, A/B testing, and test & learn frameworks.
• Proven ability to translate complex data into actionable insights and strategic recommendations.
• Strong leadership, project management, and cross-functional collaboration skills.
• Comfortable in fast-paced, high-growth environments.

???? COMPENSATION & BENEFITSSalary Range: $145,000 - $178,000 per annum

(Actual salary offered will be commensurate with education, experience, and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:

• Participation in our Company Profit Sharing Program of up to 8% of base salary
• Eligibility for a Sales Incentive/Bonus Program for revenue-generating roles, based on performance and role criteria
• Comprehensive Extended Health and Dental Benefits
• Generous Paid Time Off, including annual vacation and personal days
• Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
• Professional Development Opportunities to support ongoing career growth
• Access to Health and Wellness Programs, including gym facilities at our corporate head office

???? THE HIRING PROCESS

• Pre-Screen – Let's talk about your experience, goals & excitement for this role!
• Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
• Presentation/Assessment
• References & Background Check
• We use audio recording transcription for our interview practices ????

???? ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at [email protected] or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.

#1-800-GOT-JUNK?

➡️ Ready to take your career to the next level? Apply today! ????