Blockchain is eating the world of financial services and payments. Over the next 10 years, money, payments, and banking will move to blockchain-based networks.
We're accelerating this transition. We're building a global financial ecosystem enabled by this technology. One that advances financial access and opportunity, and reduces costs around sending and receiving money. We started with our flagship stablecoin, AUSD, and are building across the infrastructure and application layers to change the way the world transfers value.
Our team has deep roots in this space, and we're looking for people who share in our mission to create a more inclusive and effective financial system. Come join us.
The Role
As our Head of Marketing, you'll position us as the leader in stablecoins and stablecoin infrastructure. You'll shape our marketing strategy and contribute to key initiatives that drive revenue growth. Additionally, you'll define our messaging, brand identity and voice, and communicate our value to potential and existing customers. As our first marketing hire, you'll set benchmarks for and measure the effectiveness of our marketing strategies, and build out the marketing team.
What You'll Do
Develop and execute on marketing strategies in collaboration with the sales team to drive pipeline generation, customer acquisition, and revenue growth
Create and implement comprehensive enterprise marketing programs, including account-based marketing (ABM), product marketing, content marketing, events and webinars, and partnership programs
Collaborate with product and sales teams to refine our product positioning and messaging for enterprise audiences
Own organic inbound interest through our website and convert those people into customers
Define our brand identity and voice across enterprise-focused social channels and manage our launch and events calendar
Measure and report on marketing KPIs, with a focus on optimizing metrics to maximize impact and ROI
Develop and manage relationships with industry analysts and strategic partners to amplify the company's brand
Build out a world-class marketing function and team
Who You Are
7+ years of experience in marketing, with at least 3 years of experience in enterprise marketing at a high-performing technology, SaaS or payments company
Proven track record designing and implementing enterprise-focused marketing strategies with measurable outcomes backing them up
Experience with account-based marketing (ABM), demand generation, content marketing, event marketing, and digital marketing
Excellent analytical skills and an ability to translate complex data into actionable insights
An exceptional communicator and presenter, with a knack for leading, influencing and collaborating with a variety of stakeholders
Evidence of exceptional ability showcased through prior experience working at successful enterprise-focused fintech companies
Familiarity with and interest in stablecoins, cryptocurrency, and blockchain technology
Comfortable working independently and strategically, with a bias toward action in a fast-paced startup environment
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