This is a fully remote position. Candidates may be located anywhere in Canada.

VistaVu Solutions is an employee-owned tech company on a high growth curve. We deliver full lifecycle ERP implementations, transformation projects, and responsive support through our partnerships with SAP S/4Hana Cloud, SAP Business One, SAP Business ByDesign, Boomi, and Amazon Web Services to mid-market companies in a broad range of industries primarily within the United States and Canada. Our industry specific expertise, product extensions, and award-winning services help our customers RUN GREAT!

Its our people that make VistaVu unique and different from other technology solution providers. We are intelligent, caring, driven and committed to the vision. We advocate for our customers and earn their trust by understanding their business, using proven processes to serve their needs, and delivering a high return on investment. Our core values shape our culture, define our character, and guide how to make decisions across every level of our organization.

Our Core Values

• Results:You want to work in a company based on meritocracy where your results determine your trajectory (not time served).
• Trust: When your manager gives you something you use your critical thinking and proactive mindset to find a way to get it done and done well.
• User Experience: You appreciate what good customer experience looks like and are driven to consistently go above and beyond for the customer.
• Embrace Change: You thrive within a dynamic and evolving organization.
• Growth:You are consistently investing into and upgrading your skills and experiences.
• Gratitude: You want to feel appreciated, and you look to say thank you loudly and often to others on the team.

The Opportunity

Were hiring a Lifecycle Marketing Campaign Specialist to drive lead generation and conversion across the full customer journeyfrom awareness to decision to advocacy. Youll own the execution of persona-specific campaigns, create targeted content, and ensure every piece of communication supports our revenue goals. This is a role for a campaign builder, a full-funnel thinker, and a content creator who can tie strategy to results.

Are you a fit?

You might be our next great hire if:

• You thrive in collaborative, cross-functional environments.
• You think like a strategist, write like a storyteller, and move like a doer.
• Youre energized by personas, funnel stages, and HubSpot workflows.
• Youre analytical and data-informed, but never forget the human at the center of the journey.
• You take initiative, stay organized, and deliver on timeevery time.
  

What will you be doing?

Campaign Strategy & Execution

• Design and execute full-funnel marketing campaigns tailored to specific personas (e.g., Wholesale Distribution or Manufacturing).
• Own campaign management in HubSpot: email sequences, automation workflows, A/B testing, and performance optimization.
• Schedule and publish persona-specific content across digital channels, including social and email.
• Analyze campaign performance metrics and adjust strategies based on data insights.
  

Content Development

• Create compelling, high-converting content for each stage of the buyer and customer journey.
• Produce on-brand assets including blogs, ebooks, landing pages, nurture emails, product overviews, video scripts, and customer success stories (with waivers).
• Collaborate with our Website, SEO & Design specialist to ensure content is visually consistent and aligned with campaign goals.
• Align content with SEO best practices and continuously improve based on engagement data.
  

Cross-Team Collaboration

• Work closely with Sales, Customer Success, CX, Product, and SME teams to capture insights and content ideas.
• Coordinate the creation, versioning, and file management of internal and external materials.
• Contribute to the development of brand messaging and positioning across marketing channels.
  

Innovation & Growth

• Stay current on marketing trends, especially in lifecycle marketing, AI-enabled tools, and B2B SaaS.
• Lead small-scale experiments to test new campaign formats, messaging, and content types.
• Support the continuous improvement of VistaVus marketing engine with proactive ideas and optimizations.
  

What experience do you need?

• 35 years of full-time marketing experience, ideally in B2B SaaS or subscription software
• Proven ability to plan and execute full-funnel marketing campaigns
• Experience writing high-impact, conversion-driven content
• Strong command of HubSpot (required)
• Familiarity with ERP solutions or SAP ecosystem (a plus)
• Understanding of SEO, digital marketing best practices, and basic design alignment
• Excellent time management and project coordination skills
• Experience working cross-functionally and synthesizing input from multiple stakeholders
• Curiosity about AI and interest in applying it to content and campaign work
• Bachelors degree in Marketing, Communications, Journalism, Businessor equivalent work experience

Compensation & Benefits

• Salary range: $57,000$67,000 CAD annually, based on experience
• Bonus eligible
• Fully remote role Work from anywhere in Canada
• Flexible hours and an outcome-based culture
• Employee Share Ownership Plan (ESOP) Become an owner in the business
• Flexible health and wellness spending account
• Coverage for STD, LTD, life, and critical illness
• Growth opportunities, career development support, and a team youll actually enjoy working with

At VistaVu Solutions, we are committed to an inclusive and equitable workforce that values, represents and supports the communities in which we work and live. We welcome people from all backgrounds, ethnicities, cultures, and experiences and are committed to maintaining a respectful work environment that also supports the diverse needs of our employees. We encourage applications from all individuals including those who are Indigenous, members of visible minority groups, of varied abilities, persons of any sexual orientation or gender identity and expression, as well as with any other dimension of diversity.

VistaVu will make reasonable accommodations for qualified applicants who would require accommodation in applying for this role or throughout our hiring process unless undue hardship would result. Any applicant who requires accommodation should contact VistaVu's hiring team [email protected]. The applicant should advise VistaVu what accommodations they need to participate in the process.