Why Join BoomerangFX?

BoomerangFX isn't just a company— it's a movement redefining how private pay healthcare practices operate. Recognized as one of North America's Fastest Growing Tech Companies two years in a row by Deloitte's Fast 500 program ranking 6th in Canada and 23rd in North America. We are a global leader in practice management software and digital marketing solutions. Our growth trajectory of over 8000% is matched by our ambition to disrupt and dominate the healthcare technology landscape.

With headquarters in Miami and offices spanning Canada, the UK, Australia, and Barbados, BoomerangFX is a global enterprise backed by international private equity and poised for IPO. We're honored as Gartner's Disruptor of the Year and have built a recession-resilient business model in a rapidly expanding market.

BoomerangFX empowers healthcare professionals in medspas, cosmetic surgery, dermatology, dental, vision clinics, and other private-pay industries with an integrated SaaS platform for practice management, EMR, scheduling, lead generation, and digital marketing. Our solutions help hundreds of clinics grow revenue, streamline operations, and enhance patient experiences. Join BoomerangFX and become part of a global community of innovators driving industry transformation. This is your chance to build a meaningful career in a high-growth, entrepreneurial environment as we lead the charge towards IPO. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.

Position Overview:

As the B2B Brand Marketing Manager, you will own and execute brand-driven campaigns that generate leads and awareness, and drive qualified demo requests. You'll oversee the end-to-end execution of email marketing, paid ads, manage CRM platforms like HubSpot and Mailchimp, and lead initiatives that amplify our brand presence across digital touchpoints.

Your overall mission will be to drive leads directly to our sales team and increase booked demo volume across regions.

Key Responsibilities

• Lead strategy and execution for B2B email marketing campaigns that generate and nurture leads through the funnel
• Help the sales team generate leads & create email marketing campaigns to generate leads
• Own and manage marketing automation workflows and CRM processes within HubSpot, Mailchimp, or similar platforms
• Plan, create, and execute email marketing campaigns, including newsletters, promotional offers, product announcements, and automated email series
• Execute and optimize paid advertising campaigns across platforms such as Google Ads, Meta, and LinkedIn with a focus on demo request conversions and lead generation
• Closely partner with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and successful campaign execution
• Align closely with the sales team to ensure marketing-qualified leads (MQLs) are properly nurtured, integrated into the CRM, and converted into demos via a smooth handoff process
• Track, analyze, and report on campaign performance, continuously optimizing for open rates, CTR, and conversion
• Use analytics tools like GA4, UTM tracking, and dashboards to optimize cost per lead and improve marketing attribution and conversion rates
• Ensure consistency of brand voice, messaging, and visual identity across all marketing channels
• Lead development of demo request workflows and marketing assets that support the sales process
• Manage and segment the email subscriber list to ensure targeted and relevant communications
• Design email templates and write engaging content tailored to target audiences
• Conduct A/B and multivariate testing on email and ad creatives to improve demo conversion rates
• Tailor creative messaging, offers, and campaign strategy by geography (North America, UK, Australia) for optimal regional performance
• Graphic design skills are preferred

Qualifications

• 5+ years of experience in B2B marketing, with a proven track record in brand campaigns, email marketing, and CRM management
• 5+ years of hands-on experience running lead generation campaigns using Google Ads, Meta, and LinkedIn Ads, with measurable results in demo conversions
• Hands-on experience with HubSpot, Mailchimp, or other marketing automation platforms
• Strong strategic thinking paired with excellent execution and sales database management skills
• Experience working cross-functionally with sales teams to improve lead quality, pipeline conversion, and CRM-based marketing workflows
• Analytical mindset with the ability to interpret data and make insight-driven decisions
• Exceptional communication and collaboration skills
• Experience in SaaS, healthcare, and/or tech sectors is a strong advantage
• Familiarity with demo design, sales enablement, or marketing operations is a plus
• Demonstrated success generating high-quality leads and converting them into demo bookings

What are we looking for section:

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant advanced degree is a plus.
• Minimum of 5 years of experience in brand marketing, with a proven ability to scale brand initiatives effectively.
• Strong leadership and team management skills, with experience in guiding high-performance teams.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for designing and producing marketing materials.
• Expertise in HubSpot, including creating and managing marketing campaigns, lead generation, and performance tracking.
• Experience with customizing HTML to develop and optimize email marketing campaigns.
• Exceptional written and verbal communication skills, with the ability to craft compelling messages
• Excellent organizational and project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.
• Creative problem-solving abilities and a keen eye for detail and innovation.

What is in it for you:

At BoomerangFX, we believe in providing more than just a competitive salary and generous paid time off – we offer a unique opportunity to be part of a high growth, and game changing environment.

• Compensation: $75,000 - $85,000 Annually + Bonus!
• Entrepreneurial Mindset: We believe in creating an environment that encourages ownership, innovation, and collaboration.
• Growth-Driven: We foster a collaborative culture where every team member is valued. You'll work alongside passionate individuals who are committed to mutual growth, learning, and achieving goals together for a company headed towards IPO.
• Competitive Salary and Benefits: We offer a competitive salary with a bonus component tailored to your skills and experience, along with comprehensive benefits that include health, dental, and vision coverage, retirement plans, and performance-based bonuses.
• High performers are celebrated and rewarded: With a results-driven culture, you'll have opportunities to shine, grow, and reap the benefits of your contributions through generous performance-based incentives and advancement opportunities.

Accessibility Statement:

BoomerangFX is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals for our career opportunities and are dedicated to accommodating people with disabilities. If you need accommodation at any stage of the application process, please contact us at [email protected].