A Rare Opportunity to Lead a National Launch in Consumer Health
MacDonald Search Group is proud to partner with a global consumer health innovator on an exciting, high-impact leadership opportunity. We're searching for a visionary Commercial Director to spearhead the Canadian launch and growth of a new consumer health brand—designed for today's health-conscious consumer. This is a once-in-a-career opportunity to build and scale a business from the ground up, backed by a strong international foundation and a bold vision for the Canadian market.
If you're a commercially driven, entrepreneurial leader with proven P&L ownership, deep consumer health or FMCG experience, and a passion for creating category-defining strategies, this is your moment.
Why This Role?

• Shape the future of a global brand's presence in Canada
• Build something new with autonomy, investment, and backing from an established player
• Lead the charge in transforming how Canadians engage with consumer health

Some of what you will do includes:
Own the Market & Lead the Business

• Full P&L responsibility for the Consumer Health portfolio in Canada
• Lead market entry and establish operational and commercial infrastructure
• Set performance targets, oversee sales execution, and deliver ROI-driven results
• Guide the business across all channels—DTC, B2B, and retail—both online and offline

Build and Inspire a High-Performing Team

• Assemble, lead, and grow a new team from the ground up
• Drive a collaborative, high-accountability culture aligned to a bold commercial vision
• Collaborate cross-functionally with global and local teams to bring strategic plans to life

Create Seamless Operations & Supply Chain Excellence

• Build end-to-end supply chain and logistics operations to support scalable growth
• Implement demand planning, forecasting, and inventory strategies
• Manage third-party logistics, warehousing, and distribution partnerships

Design Winning Go-To-Market Strategies

• Define and implement multi-channel strategy (DTC, B2B, retail)
• Develop pricing, margin, and promotional strategies tailored to channel needs
• Forge partnerships with key retailers, distributors, and wholesalers across Canada

Champion the Canadian Consumer

• Leverage deep insights into consumer behavior to drive product and channel strategies
• Integrate customer feedback into planning and execution
• Ensure the consumer experience is optimized across every brand touchpoint

What You Bring

• 10+ years' experience in commercial leadership roles within Consumer Health or FMCG
• Strong P&L ownership and a record of delivering growth and profitability
• Experience building and leading high-performance teams and launching new operations
• Strategic acumen with ability to translate plans into high-impact execution
• Entrepreneurial mindset with start-up or launch experience preferred
• Deep knowledge of Canadian consumer market, regulatory environment, and distribution networks
• Fluency in English; French language skills an asset
• Advanced proficiency in Excel, PowerPoint, ERP, CRM, and analytics tools

Compensation
This role offers a strong compensation package including:

• Base salary in the mid $200,000 range
• Short-term and long-term incentive plans (STI & LTI)
• Comprehensive health and wellness benefits
• Additional incentives tied to business performance and growth milestones

If this sounds like a role where you could excel, apply today! MacDonald Search Group works with our clients to build highly effective teams, reflective of the Canadian employment landscape. All applications are considered.