Brand Marketing Specialist - 12 Month Contract

About Us:

CanPrev Natural Health is a dynamic and innovative company dedicated to providing exceptional products in the natural health industry. We grew out of the desire to make natural medicine safe, effective and accessible to everyone. For close to two decades, we continue to believe and strive to help empower and inspire people to take charge of their health.

Position Overview:

As a Brand Marketing Specialist, you will play a pivotal role in building and executing brand strategies that drive awareness, engagement, and growth across CanPrev's product portfolio. You'll work closely with cross-functional teams, including creative, product development, and sales, to ensure that all marketing initiatives align with CanPrev's brand identity and values.

Key Responsibilities:

• Design and execute original, creative, and effective marketing campaigns that align with CanPrev's brand mission and prioritize a people-first approach.

• Conduct thorough research to understand product categories, target audience, consumer demand, and competitive landscape to inform campaign planning.

• Collaborate with cross-functional teams including creative, marketing, regulatory, and sales to plan and deliver integrated, multi-channel campaigns.

• Strategically map the customer journey and develop targeted promotions to drive engagement, conversion, and brand loyalty.

• Write clear and compelling creative briefs for a wide range of content, including video, educational graphics, digital and print assets, and both short- and long-form copy.

• Manage campaigns from start to finish, including stakeholder coordination, timeline tracking, collateral review, and smooth implementation.

• Monitor campaign performance, analyze results, and provide actionable insights to enhance future initiatives.

• Begin by supporting and contributing to existing campaigns, with the opportunity to lead and own projects independently as you grow in the role.

Qualifications:

• Bachelor's degree or diploma in Marketing, Communications, Business, or related field.
• 2+ years of experience in brand marketing or related roles, preferably in the wellness, health, or CPG industry.
• Highly creative, energetic, and personable, with a strong ability to generate fresh ideas and connect with diverse audiences.
• Proven ability to write creative briefs and collaborate effectively across internal teams.
• Experience with project coordination and managing timelines and deliverables.
• Familiarity with project management tools (e.g., Asana, Trello) and CRM platforms such as Salesforce is considered an asset.
• Must be based in the Greater Toronto Area (GTA) and available to work in-office on a periodic basis.
• Genuine interest in natural health and wellness.

Key Skills:

• Strong understanding of digital marketing is an asset.
• Excellent written and verbal communication skills, able to craft messaging that resonates and drives engagement.
• Ability to interpret consumer insights and market trends to inform brand strategy.
• Strong project management and organizational skills; able to manage multiple priorities and deadlines.
• Familiarity with analytics tools (e.g., Google Analytics, Meta Business Suite) to track and report on campaign performance (an asset)

Salary: $60,000 - $65,000

• This is a 12-month contract with the possibility of becoming full-time.