Company Overview

LUS Brands (“Love Ur Self”) is a Toronto-based DTC (direct-to-consumer) hair care brand that's backed by Y Combinator, Sound Ventures, Comcast and other notable VCs and angel investors.

Since launching in 2017, we have shipped over 10 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned thousands of 5-star reviews. Our mission is as simple as the products we create: to encourage people to genuinely love and accept themselves so that their unique beauty can shine through.

At LUS, success starts with the right mindset. We're committed to bringing on individuals who see possibilities instead of limitations. We're looking for team members who embrace growth, take ownership of their results, and view challenges as opportunities.

We value resilience, self-motivation, and the determination to turn a “no” into a “not yet.” You bring energy, lead with a growth mindset, trust in your ability to create opportunities and take action to achieve your goals. If you're passionate about growth, eager to learn, and driven to overcome challenges, we want to hear from you!

To learn more about us, visit ca.lusbrands.com

About the Role

Are you a magnetic storyteller with camera confidence and an obsession with creating content that wins? Let's talk.

We're not looking for just any content creator. We're looking for a Social Media Storyteller—someone with Hustle, Heart, Humility, and HUNGER—who doesn't just follow trends, but sets them. Someone who shows up on and off the camera with purpose, passion, and power. A true standout who commands the mic, connects deeply, and brings community to life around the brand.

If you're passionate about beauty, obsessed with social media, and truly see content everywhere, this is your chance to be part of a fast-growing, curly-hair-obsessed beauty brand.

About You:

• You deeply understand the community we serve.
• You are OBSESSED with content, beauty, and the ever-evolving world of social media.
• You're a natural on camera—confident, compelling, and charismatic (but never attention-seeking), and you're a wiz behind the camera as well to capture the moment.
• You're an idea machine, constantly cooking up out-of-the-box creative concepts.
• You're scrappy, hands-on, and fully capable of producing content from start to finish.
• You're persuasive, a natural networker, and energized by collaboration.
• You love inspiring people, but you love winning even more, and that means getting our message out to the world.

What You'll Do: