Overview
At Endy, we're on a mission to help all Canadians get the sleep they deserve. Our dedication to innovation, design, and user experience has helped us earn the trust of over 1 million customers-and counting. As we grow, so does our product lineup. That's where you come in.
We're looking for a detail-loving, highly organized Product Marketing Specialist to join our team! You'll play a key role in bringing new products to life-from first idea to final launch. You'll work cross-functionally with merchandising, marketing, growth, and retail teams to ensure every product looks, feels, and performs its best across every channel. Most importantly, how to sell these products utilizing their unique stories, features and benefits. If you're equal parts product-obsessed and customer-focused, this one's for you.
What you'll do:

• Get to know our products inside and out-everything from specs to storytelling.
• Own the go-to-market experience: help shape how products show up across DTC, retail, and wholesale channels.
• Collaborate with the Endy Merchandising and Marketing teams to support seamless, customer-first launches.
• Craft smart, strategic briefs for Marketing, Growth, and Web teams to ensure every product lands clearly and consistently.
• Monitor how our products are listed across affiliate and retail sites, and work with Growth to optimize for SEO and conversions.
• Recommend in-store merchandising strategies to ensure Endy products shine on the shelves.
• Keep a close eye on the market: track competitive product launches, identify gaps, and bring forward ideas that keep Endy ahead.
• Support the team in SKU rationalization and help make the case for adding or sunsetting products based on data and trends.

Who you are:

• You bring 2-3 years of experience in merchandising, product marketing, or a related role.
• You have a degree or diploma in Business, Marketing, Communications, or a related field-or equivalent experience that proves you know how to bring products to market effectively.
• You're a strong communicator who can translate technical details into compelling stories.
• You're organized, proactive, and comfortable juggling multiple moving parts.
• You love collaboration and are energized by working with cross-functional teams.
• You keep the customer front and center in everything you do.
• You're curious about what's happening in the market, and you're always looking for ways to improve things.

Why you'll love this role:

• You'll shape how Endy products appear in the world-from website to showroom.
• You'll work with a fun, collaborative team that loves dreaming big and executing with care.
• You'll make a tangible impact on how Canadians discover and fall in love with better sleep.

Here at Endy, we are a group of innovators, leaders, and dreamers who are shifting the way Canadians think about sleep. Not only are we experts in various fields of the eCommerce industry, we are also a culturally diverse group of world travelers, foodies, book lovers, wellness enthusiasts, and pop culture fans who are creative, innovative, driven, and inspiring. We often blur the line between creativity and analytics, integrating both to achieve outstanding results.
Our culture is our pillar. It is more than a series of words written on the office wall. Culture is how we talk to and treat one another. It's how we plan, prioritize, and make decisions to benefit our team and our customers. It's what binds us together through challenging times. It's how we win. In other words, it's The Endy Way.