Reporting to the Senior Enterprise Marketing Manager, the Interactive and Design Partner oversees the planning, design, and production/implementation of creative and interactive services that are provided corporate-wide. Taking a cross-divisional approach, this role provides overarching support to each division, as well as leads and/or supports special marketing projects related to graphic design, brand management, web/app development, and digital transformation.

ESSENTIAL FUNCTIONS

Web Development

· Supporting front-end web development services, such as wireframe creation, designing user experiences and interfaces, configuring website elements, and applying brand styling/standards (using HTML, JavaScript and CSS).

· Providing input to guide back-end web development, such as supporting the planning of how core logic is structured, networks are configured, APIs are implemented, and databases are built/integrated.

· Facilitating and guiding stakeholders through current state assessments, gap analysis and use case development for websites and mobile applications.

· Supporting roadmap development for website platforms working with divisions and associated stakeholders.

· Securing/managing the inventory of URLs/domain names across divisions and corporate entities.

· Co-managing vendor agreements and relationships specific to website development and support.

Brand Management

· Building and managing a Rohit Brand repository to house and keep inventory of creative across all brands.

· Managing brand creative standards across all divisions and corporate entities, including how they are applied as well as evolve over time.

· Controlling the upkeep (refinements and additions) to each of the brand style guides.

· Monitoring and reporting on public use and mention of the Rohit brand names, this includes across news media and customer reviews, flagging issues for attention/action as needed.

· Contributing, guiding, and overseeing delivery of brand activation plans across divisions.

· Providing agencies/vendors with brand direction.

· Monitoring and reporting on trends and innovations (across industries) in terms of how brands are being activated, delivered, and building relevance.

Creative Services

· Co-developing a resource strategy, to establish corporate procedures/guidelines on what to produce in-house versus having outsourced.

· Introducing an end-to-end productivity workflow pipeline to manage design, approval, production, and implementation stages of creative projects.

· Co-approving proofs and creative deliverables produced by agencies/vendors for divisions and corporate entities.

· Providing/supplementing graphic design services across divisions and corporate entities, including managing project schedules, preparing/presenting rough drafts, guiding copy development/refinement, designing collateral, ensuring quality assurance across various media, leading stakeholder review/feedback processes, trafficking creative and collaborating with agencies/vendors as required.

· Collaborating with Marketing Managers and Executives across divisions or at the corporate level to deliver creative presentations.

Special Projects

· Leading the planning and delivery of special projects, as well as participating in project teams and corporate committees as a subject matter expert.

· Performs other related duties as assigned.