We're looking for a hands-on Head of Growth / Performance Marketing who's deeply experienced in iGaming, online sports betting, and sweepstakes to lead strategy and execution for an established crypto casino and sportsbook brand with a global audience of highly qualified bettors.

You'll be responsible for growth strategy across all channels, as well as vendor management and the execution of all paid media and reporting while directly managing team members in social, affiliate, and SEO.

Position Objective: Drive measurable, ROI-positive growth across all marketing channels by leveraging data-driven strategies and optimizing user acquisition, activation, retention, and monetization strategies.

Ideal Candidate Traits:

• Revenue-focused — Obsesses over CAC, LTV, ROAS, and deposit funnels.
• Owns the full funnel — From ad click to deposit behavior and LTV.
• Deep channel expertise — Proficient across Facebook, Google, YouTube, X/Twitter, Reddit, native, and programmatic.
• Media buying chops — Understands bid strategies, geo-routing, cloaking, and other high-risk vertical tactics.
• Creative iteration — Constantly tests and refines hooks, angles, and ad performance.
• Third-party oversight — Can bring in and manage agencies (creative, analytics, media ops). This I think will be big
• Vertical experience — Ideally has run campaigns in sportsbooks, casinos, crypto, or other compliance-heavy industries.

About the team:

With a platform built and funded by a quantitative sports betting fund over six years ago, their goal is now to modernize the art of bookmaking, beginning with helping one of the sharpest brands in the world better manage their sports betting risk. The company ethos revolves around wearing multiple hats, finding practical solutions to problems, and embracing the basics to build a strong foundation.

This position might be for you if:

• You thrive in a small-team/startup environment and feed on the energy and eventual sense of accomplishment of building systems, teams, and frameworks for success
• You're fully dialed-into marketing and advertising regulations around crypto, sweepstakes, and iGaming (on- and off-shore)
• You're excited by the idea of acquiring and retaining players by tapping into two very impassioned communities - crypto AND iGaming
• You're a tactical marketer who can (and will) build and deploy paid media campaigns yourself while also managing team leads in their respective channels

Compensation/Offerings:

• Competitive base salary commensurate with experience
• Substantial bonus opportunity based on KPIs and revenue
• Toronto-based preferred; open to other locations for the right person (relocation assistance also available if interested)
• Schedule flexibility and autonomy to execute; onsite time in the Toronto office is ideal
• Potential for scale, both as an individual contributor and company-wide
• Experienced leadership with deep roots and proven success across the iGaming and eSports landscape

Key Responsibilities:

• Reporting directly to the CEO/Founder, oversee omnichannel digital marketing efforts, including SEO, Social Media, Affiliate, and Paid Media, while managing team members and ensuring cohesion across campaigns
• Develop and execute growth strategies to acquire and retain players for the sweepstakes brand and help maintain existing crypto brand
• Set up, manage, and optimize paid media campaigns across Google,META, and other digital channels
• Collaborate with creative teams to deliver compelling ad creatives and landing pages
• Manage and optimize media budgets in addition to third party media companies to drive efficient user acquisition and CPA goals
• Manage tracking infrastructure (UTMs, Pixels, GA4) to ensure full attribution and reporting accuracy. Optimize funnels on a weekly basis
• Analyze campaign performance, generate reports, and implement improvements based on data insights
• Identify new traffic sources, audience segments, and growth opportunities
• Stay up to date with advertising policies for sweepstakes and gambling, ensuring compliance across all campaigns.
• Finding creative marketing opportunities for crypto brand to accelerate growth
• Set, measure and evaluate SEO deliverables for the SEO team. Ensure that SEO objectives are included in all digital marketing strategies
• Collaborate with Social and Affiliate team to set strategy and ensure results

Requirements:

• 5+ years running growth initiatives in sportsbooks, crypto, fintech, or casinos
• Familiar with the realities of compliance-sensitive media buying
• Has a network of trusted vendors (creative, tracking, media ops)
• Comfortable being both hands-on and high-level
• Expert in: Google Ads, Meta, Reddit Ads, Voluum, Customer.io, GA4, TikTok, Taboola, etc.
• Experienced running global campaigns, especially in Tier 2/3 and crypto-friendly regions
• Strong knowledge of cross-channel marketing strategies, including SEO and Social Media/Affiliate Marketing
• Experience in marketing sweepstakes, skill-based gaming, or offshore/regulated gaming experience
• Strong understanding of conversion funnels, user acquisition metrics, and ad platform optimizations
• Experience managing others - must be an extremely strong communicator who's capable of being both self-directed and also directing a team
• Hands-on, self-starter mentality — willing to build, iterate, and optimize quickly. Passive personalities need not apply!
• Willingness to be creative to achieve the company's objectives
• Experience working in fast-moving startup or entrepreneurial environments a plus
• Familiarity with marketing Grey market sportsbook operators PLUS
• Player retention marketing experience is a plus