We are seeking a seasoned Product Specialist – Digital Web Experience to support the continuous evolution of a high-visibility web platform serving clients across regions. The ideal candidate will have 10–15 years of hands-on experience in digital product management or marketing roles, particularly within regulated environments such as financial services.

Daily Responsibilities

• Collaborate with marketing, sales, compliance, and other business stakeholders to gather and refine website feature requirements.
• Manage and validate content/functionality updates in alignment with brand, legal, and accessibility standards.
• Support the product owner in backlog grooming, user story writing, and UAT coordination.
• Analyze user behavior using tools like Google Analytics (GA4) and develop actionable insights to improve engagement.
• Work closely with UX, developers, and QA to deliver high-quality digital experiences.
• Support SEO, tagging, and campaign tracking in collaboration with digital marketing teams.
• Facilitate content audits, post-launch reviews, and continuous improvement initiatives.
• Ensure marketing platform integrations (e.g., CRM, automation tools) function seamlessly with the website.

Must-Have Qualifications

• 10–15 years of experience in digital product, digital marketing, or web analytics.
• Strong background working with CMS platforms (e.g., dotCMS, WordPress, AEM, Sitecore).
• Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Eloqua, HubSpot).
• Experience in regulated environments (financial services preferred).

Nice-to-Have Skills

• Understanding of mutual funds, ETFs, or institutional investment products.
• Familiarity with component-based design systems and digital content libraries.
• Knowledge of Agile methodologies and SDLC best practices.
• Proficiency in Google Analytics (GA4) or similar tools.
• Awareness of digital accessibility standards (e.g., WCAG).
• Experience with legal/compliance workflows in digital content review.