We are seeking an innovative and results-driven Marketing Manager with a passion for the beverage industry and a strong background in consumer packaged goods (CPG). This role is ideal for a creative who combines marketing expertise with hands-on design capabilities using Adobe Creative Suite. You will lead brand-building initiatives, product launches, and promotional campaigns to drive market share and consumer engagement.
You should have the following in background to apply:

• Develop and execute integrated marketing strategies across digital, retail, and experiential channels to promote beverage products and grow brand awareness.
• Manage the end-to-end planning and execution of marketing campaigns, from ideation through to performance analysis.
• Utilize Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) to create compelling visual assets for packaging, social media, email, and print.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities.
• Collaborate with sales, product development, and creative teams to align marketing efforts with brand positioning and business objectives.
• Manage and grow the brand's presence across digital platforms including social media, website, and e-commerce channels.
• Oversee marketing budgets, agency relationships, and vendor contracts.
• Track campaign performance metrics, report ROI, and continuously optimize for improved results.
• Lead trade marketing efforts, including point-of-sale displays, event sponsorships, and promotional materials.

You should have the following in your background:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive marketing experience in the consumer packaged goods industry; beverage experience strongly preferred.
• Proven ability to lead successful marketing campaigns with measurable results.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign); strong visual and graphic design skills are a must.
• Solid understanding of branding, product positioning, and consumer behavior.
• Excellent project management and cross-functional collaboration skills.
• Strong written and verbal communication skills.
• Self-starter with a creative mindset and attention to detail.
• Experience with digital marketing tools (e.g., Google Ads, Meta Business Suite, email marketing platforms) is a plus.

This role pays a salary in a range of $75k-$90k depending on background and experience plus bonuses and incentives. The position is 100% on-site in a location in the Kootenay region of British Columbia.
If this sounds like a role where you could excel, please apply today! MacDonald Search Group works with our clients to build high performing teams reflective of the Canadian employment landscape. All applications are considered.