Responsibilities:
● Lead and mentor the Sales Development team, ensuring alignment with the advertiser growth objectives.
● Develop and implement effective outreach strategies using email, LinkedIn, and call campaigns.
● Monitor and optimize lead qualification processes, ensuring high conversion rates.
● Track SDR performance metrics (calls, meetings booked, response rates, conversion rates).
● Work closely with Account Managers to ensure seamless lead handoff and pipeline management. ● Drive sales enablement initiatives, providing SDRs with training, scripts, and industry best practices.
● Implement and refine automation tools (Salesforce, HubSpot, Outreach, etc.) for sales prospecting.
● Conduct regular 1:1 coaching sessions, performance reviews, and SDR development plans.
● Prepare and present weekly sales pipeline reports to stakeholders.
● Stay updated with the advertising products and industry trends to tailor sales outreach.
Skills & Qualifications:
● 4+ years of experience in Sales Development, Business Development, or Lead Generation.
● 2+ years of experience leading SDR teams, driving revenue through lead qualification.
● Strong expertise in CRM tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach).
● Exceptional communication and coaching skills.
● Data-driven mindset with a passion for sales strategy and optimization.