We're looking for a Senior Marketing Manager who is both a strategic thinker and an execution powerhouse. You'll lead a growing marketing team while rolling up your sleeves to drive initiatives forward yourself. If you love switching between big-picture strategy and hands-on execution — and thrive in a fast-moving, build-as-you-go environment — this is your role. The ideal candidate is a versatile marketer with a strong foundation in digital marketing, content strategy, and campaign execution.

Key Responsibilities:

Lead, Mentor, Execute:

• Lead, coach, and inspire a multidisciplinary marketing team, while directly contributing to key projects and campaigns.
• Set clear goals and KPIs, provide regular feedback, and model a high-energy, high-performance work ethic.
• Jump in where needed — whether writing copy, launching campaigns, or optimizing digital ads — to help the team move faster and smarter.

Agency & Vendor Management:

• Collaborate with external agencies, freelancers, and consultants.
• Help to support broader agency management efforts, ensuring deliverables align with strategy, timelines, budgets, and brand standards.
• Oversee the quality and performance of external partners in coordination with other internal stakeholders.

Strategy & Execution

• Build and drive integrated marketing strategies that fuel brand awareness, lead generation, customer engagement, and retention.
• Personally own critical execution elements — from campaign development to asset creation to digital optimizations.

Campaign Ownership

• Plan, launch, and manage cross-channel marketing campaigns — and actively optimize for maximum results.
• Create campaign briefs, manage timelines, and directly execute or oversee delivery to ensure excellence at every touchpoint.

Content Marketing

• Work side-by-side with the team to produce compelling content across all formats: blogs, white papers, case studies, social posts, emails, video scripts, and more.
• Maintain brand voice and consistency, while pushing for innovation in storytelling and engagement.

Digital Marketing

• Drive execution of digital initiatives across SEO, SEM, paid social, email marketing, and display advertising.
• Own day-to-day management of campaign performance dashboards (Google Analytics, HubSpot, and others) — and optimize in real-time based on results.

Budget Management

• Build and manage the marketing budget, balancing smart investments with a sharp focus on ROI.
• Track spend against performance metrics, adjusting quickly to maximize impact.

Analytics, Insights & Reporting

• Analyze campaign and channel data to uncover actionable insights.
• Share regular updates with leadership, highlighting wins, lessons learned, and clear next steps for growth.

Qualifications:

• 5+ years of progressive marketing experience, including at least 1 year in a leadership role.
• Proven track record in digital marketing and content strategy.
• Experience managing and scaling a marketing team.
• Strong project management skills with the ability to juggle multiple priorities.
• Experience working with or within B2B SaaS or CRM industries is highly desirable.
• Excellent verbal and written communication skills.
• Experience managing external agencies and third-party vendors.
• Hands-on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Apollo, Google Analytics, etc.).

Nice to Haves:

• Experience in demand generation and ABM (Account-Based Marketing).
• Experience in the Financial Services, Wealth Management, or Fintech space.
• Knowledge of marketing for the CRM or SaaS space.
• Graphic design or video content skills are a plus.

Why you should apply: