Salary: $65,000-$75,000 + $15k on target performance Bonus

Type: In-Person Monday-Thursday, Fridays WFH

Location: 145 St Luke Lane, Toronto

Equity: Yes, Employee option pool

What is Carbonhound?

We are a climate action software platform with over 200 customers that helps businesses measure and reduce their impact on the climate. We believe that in order to stop the climate crisis, we need to enable every business to do their part. Our product helps reduce barriers for companies by making easy-to-use tools and providing access to affordable expertise to help them transition to their low-carbon future. We are the operating system for decarbonization.

Why Carbonhound?

• Values Led: We fiercely protect our values of Integrity, Empathy and Empowerment and ensure that these values are true both inside the company and how we work with our clients. This alignment ensures that we limit the tension between ourselves and what our clients want.
• Impact: We are a small (but growing) team working on a huge and important problem. Come work at a company where you can make a real impact on the most important issue of our generation.
• Amazing team: We have an incredible team of passionate, hilarious and intelligent people. Come build the culture of the business with us and help co-create the company you have always wanted to work at.
• Strong Backing: From Verdexus, to Starforge and Highline beta, we are backed by some of the smartest pre-seed investors in Canada.

We're looking for a Growth Lead who will drive the overall growth strategy and execution of our lead generation efforts to drive companies to climate action. As part of our commercial team you will be working hand-in-hand with our sales team to identify and engage businesses to take the next step towards their climate goals.

Our dream candidate is passionate about building relationships, a lifelong learner, thrives with autonomy, enjoys working with a team to hit targets, and values their own growth.

Responsibilities

• Lead the development and implementation of growth strategies across all stages of the buyer journey with a focus on new business
• Establish, measure and contribute key marketing and growth metrics (MQLs, Deals Qualified, Traffic/Reach, etc.)
• Drive continuous improvement through testing and iterating on growth strategies, scaling successful experiments based on KPIs
• Share ownership over the commercial team marketing budget
• Have the first conversation with potential customers to qualify and convert into sales leads
• Drive the lead generation pipeline with your time split between direct outbound efforts (email campaigns, cold calls, socials, etc.) and marketing initiatives (digital ads, webinars, etc.)
• Work collaboratively with the team to deepen relationships within the climate community
• Help democratize access to climate knowledge and drive leads through in-person events, virtual webinars, digital media, and digestible educational resources (e.g. helping them decrypt standards like the GHG protocol and translate it into plain language)
• Support the team to identify strategic opportunities to reach more businesses looking to understand, measure, and reduce their climate impact
• Work with the product team to use the feedback and insights from your community interactions to create tangible improvements to the platform and generate business value
• Do startup stuff! Get involved in different initiatives across the business when the need arises

Knowledge Requirements:

• Understanding of concepts related to the climate crisis, causes, and solutions
• Understanding of marketing principles and the buyer's journey and ability to apply them to campaigns
• Familiarity with customer lifecycle strategies and segmentation to drive more personalized, effective marketing efforts
• Knowledge of Hubspot or other CRM software, lead generation software & marketing tech solutions
• Demonstrated interest in sustainability and climate news through previous jobs or volunteer experience etc
• Strong communication skills (e.g. use clear, simple terms to explain complex topics)
• Entrepreneurial: Started or responsible for growing a company, organization, club, team, or project
• Experience measuring and tracking campaigns in Hubspot, Excel or other analytics solutions
• Bonus: High-Level understanding of GHG Protocol Guidance & ISO 14064 Standards
• Bonus: High-Level understanding of reporting frameworks (CDP, TCFD, B Corp, SBTi, etc.)
• Bonus: Can communicate effectively in French
• Bonus: Expertise with performance marketing tools and platforms (Google Ads, Meta Ads) and SEO

You may be a good fit if you:

• Worked in a start-up environment before and are used to a high-paced environment
• Want to learn and get stuff done and have ownership over your area of the business
• Are excited to make a massive impact at a growing startup
• Are passionate about contributing to a solution for the climate crisis
• Are a confident communicator and can get people excited about climate
• Aren't afraid of jumping on a call or chat with people you haven't met before
• Have experience in business development and marketing roles (e.g. business development, consulting)
• Are tech-savvy and always want to be at the forefront of technology & solutions that help generate leads, measure outcomes and get our message in front of more people
• Are well organized and can manage multiple projects at the same time