Take your Career to the next Level with MEVOTECH.
Mevotech is a trusted North American aftermarket auto parts leader that specializes in the engineering, design and distribution of driveline, steering and suspension parts (branded and private label). Fueled by innovation, our brands feature engineering improvements for maximum durability and performance.
With over 600 Canadian and U.S. team members, we can attribute our continued success to the passion, spirit and dedication of our employees. Mevotech was recognized with the Canada's Best Managed Companies award in 2023 and 2024 for its industry-leading performance, global business practices, and sustained growth. Check out our career website to learn about our amazing culture and our commitment to employee wellness and engagement. https://www.mevotech.com/about-us/careers/
The VP, Data, Digital & AI Strategy will be a strategic leader and a champion for Mevotech's digital transformation journey – shaping ideal state digital capabilities for the business. Leading a team of 10+ catalogue data, digital content and e-commerce professionals, the VP will spearhead and oversee the company's digital strategy development, evolution of next generation catalogue data delivery, and digital asset procurement including customer-facing product content. They will be on point to lead AI strategic initiatives to enhance online presence and ensure a seamless and industry-leading digital experience.
The VP will have oversight of all digital marketing activations and influence the digital future for capabilities such as Artificial Intelligence. The VP will enable our rapidly growing organization to scale effectively, driving digitalization, automation, efficiency, and data-driven decision-making.
The VP will work in a highly collaborative mandate with exposure across the business and will require strong thought leadership, strategic decision-making, and proactive stakeholder management. They will lead cross-functional efforts with an objective to implement highly complex strategic digital and AI transformation and integration activities to drive increased profitability, productivity and customer experience.
Key Duties and Responsibilities
Digital Strategy & Growth:

• Develop and implement strategic digital plan that meet the Mevotech's aspirations and financial goals.
• Collaborate with executive leadership to ensure digital initiatives align with organizational goals, support business processes and drive enhanced customer experience.
• Drive the digital transformation across the organization, ensuring the integration of digital technologies into all areas of the business.
• Identify and evaluate digital & AI opportunities that drive competitive advantage and enhance customer value.
• Develop a clear AI strategy that aligns with business objectives and drives competitive advantage.
• Create and manage an AI roadmap, prioritizing initiatives based on potential impact, feasibility, and resource availability.
• Lead key strategic digital and AI assessments and programs – Own key initiatives including the development of ideal state, creating assessments on bridging existing gaps, and delivering robust business cases for proposed strategic direction.
• Oversee the evolution of our digital experience to deliver seamless and integrated digital journey through user-friendly interfaces, personalized content, and seamless interactions.
• Oversee the creation of seamless, user-friendly experiences across digital touchpoints including emails, websites, apps, and beyond.
• Illustrate and map user journeys for project stakeholders to better understand the expected behaviour of end-users.
• Drive the adoption of leading-edge solutions that enhance efficiency, engagement, and personalization.
• Ensure alignment of digital initiatives with target customer segments and business priorities.
• Guide technology adoption and manage key vendor relationships to enable innovation and maximize strategic value.
• Build and lead a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement.
• Establish and manage strategic partnerships with technology providers, digital agencies, and other stakeholders.
• Ensure the security and privacy of digital assets and customer data, implementing robust cybersecurity measures.
• Define and monitor key performance indicators (KPIs) to measure the success of digital initiatives and drive continuous improvement.
• Lead digital innovation efforts to identify new technologies, trends, and opportunities that can enhance our products and customer experiences.

Digital Marketing

• Lead the planning, execution, and optimization of digital advertising campaigns and performance marketing efforts across all key platforms, mediums, and channels.
• Drawing on best practices from UX, UI, SEO, and technology, play a pivotal role in collaborating with our digital specialists to ensure that we are thinking holistically in every stage of production.
• Bridge creative, technical, and strategic disciplines, ensuring that our clients' digital ecosystems are not only visually compelling but also strategically sound and seamlessly functional.
• Utilize data analytics to gain insights into customer behavior, market trends, and business performance, informing strategic decisions.
• Identify emerging digital trends and technologies, recommending and implementing innovative solutions to clients and ensuring that our campaigns remain cutting edge.
• Test, learn, and optimize—use A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.
• Bring Mevotech to the forefront B2B digital marketing, bringing fresh ideas and innovative approaches to the business.
• Build framework and execute initiatives that develop data-driven insights on valuable opportunities with Marketing and client partners.

Data & Catalogue - Content

• Manage and direct the catalogue team (composed of Senior Manager, three data analysts and studio manager, two image specialists) in the creation, production and maintenance of a complete, accurate and up-to-date catalogue data that includes vehicle applications, part images, PIES data, product attributes and OEM and competitive interchanges for internal and external customer use
• Drive the design, implementation, and optimization of Master Data Management solutions, specifically focusing on product data & digital content.
• Accountable for the Catalogue and Master Data function, leading and maintaining product catalogue data and all its subsidiaries and processes.
• Ensure delivery of product strategy and brand vision in the creation of an award-winning content for electronic catalogues, retailers, and suppliers.
• Participate with project deliverables, stakeholder project management meetings and operating partnerships between product, operations and technology to implement best practices for catalogue management and product information and presenting reports, updates, and recommendations to these groups.
• Deliver projects on-time, within budget, and meet all functional and technical requirements.
• Lead and manage a team of Catalogue professionals, making the right decision, managing budgets and resources, communicating with project stakeholders, managing and mitigating risk and lastly to provide leadership, project compliance and completion.
• Collaborate with cross functional teams across the organization to understand products features and benefits and creating a system to translate them into sales and marketing solutions for online applications.
• Lead in-house photographers to produce images for Catalogue and supports key account customer requests for images and product data.
  

Qualifications, Skills, and Educational Requirements

• Minimum of 10 years of experience in digital strategy, technology, and transformation, with at least 5 years in a senior leadership role, preferably within Business-to Business.
• Strong strategic thinking, innovation, and leadership skills. Proficiency in digital marketing, e-commerce, data analytics, and technology integration.
• Excellent verbal and written communication skills, with the ability to present and influence at all levels of the organization.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Knowledge of any Data Catalogue or Metadata management tools, understand the elements of self-service platform.
• Demonstrated ability to develop and implement successful strategic plans.
• In-depth knowledge of the digital marketing landscape, including SEO, SEM, social media, and e-commerce platforms.
• Excellent communication and collaboration skills.
• Strong leadership and people management capabilities.
• Bachelor's degree in a relevant field; advanced degree preferred. Proficiency in digital marketing and social media platforms, with a solid understanding of how to leverage these channels for brand communication purposes.

Physical Demands and Working Conditions

• Hybrid work environment – work onsite a minimum of 3 days per week
• Ability to travel to various facilities and attend company meetings and events

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