About Peter Mielzynski Agencies LTD PMA and the Mission

PMA Canadas Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibsons, Hendricks, Two Oceans, Jgermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team.We collaborate across all aspects of our business.

Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.
Be Sustainable
We always do the right thing for our business, for each other and our community.

Embrace Difference
We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Luxury Manager Role

Reporting to Director of Key Accounts On-Premise & Luxury | the primary role of the Luxury Manager is to build the presence, penetration, and advocacy of the PMA portfolio. This role requires a true passion for building brands, working in the luxury space and for consultative selling. The Luxury Manager will develop the whole PMA portfolio leading with the PMA Luxury Portfolio in the Province of Ontario focusing on assigned On & Off-Premise Outlets as well as building a HNWI network. The role will have accountability for delivery of objectives, in particular: Minimum Outlet Execution Standards, Minimum Outlet Inventory Levels, Territory Depletions vs Target and Building Brand Advocacy for the PMA Luxury Portfolio.

Key Deliverables

Annual Depletions (Stock Movement from W/H into Outlet) Outcome vs Target by Brand Expression for Assigned Outlets

Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression within Assigned Outlets

Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression within Assigned Outlets

Up-to-Date Journey Plans for Coverage of Assigned Outlets

Weekly 1:1 MES | SCD Status vs Target Review Sessions with Sales Manager

Monthly Scorecard on Territory Key Business Metrics

Monthly Price Audit | Competitive Gaming Report within Assigned Outlets

Minimum Inventory Levels by SKU within Assigned Off Premise Outlets

Actionable Individual Development Plans for Own Role

Investment Control within Budget by Brand Expression & Banner

Behavioural Competency Requirements

Accountability

Customer Centricity

Transparency

Inspection of Expected Results

Ownership of the Business

No Blame Fixing

Management Competency Requirements

Outcome Orientation

Business Performance Management & Reporting

Interpersonal Effectiveness

Workflow Management

Financial Acumen

Judgement & Decision Making

Rapid Capability Building

Strategic Thinking & Awareness

Functional Competencies Requirements

Commercial Plan Implementation & Course Correction

Commercial Opportunity Identification & Conversion

Journey Planning | Efficient Outlet Route Planning

Effective Relationship Development (Outlet Decision Maker)

Effective Advocacy Building (Outlet Staff Members)

Commercial Acumen

Persuasive Selling (Luxury Goods)

Negotiation & Influencing

Public speaking and presenting

Project/Event management

Knowledge Competency Requirements

RTC | The PMA Way of Selling

Provincial Beverage Alcohol Regulatory Standards

Canadian Beverage Alcohol Industry Rival Ways of Working

Effective Working Knowledge of LCBO Operating Rhythms

Effective Working Knowledge of On-Premise and Retail Outlet Operating Rhythms

Effective Working Knowledge of Sales Force Automation Tools

Effective Working Knowledge of MS Excel and MS PowerPoint

Smart Serve Certified

WSET Certified

Experience & Other Requirements

Minimum 3 Years of Territory Management / Brand Ambassador Experience (Beverage Alcohol or CPG)

Demonstrated Team Player & Sales Leadership

Well Demonstrated Track Record of Managing Stakeholders

Post Secondary Degree in Business related field or similar

Hybrid Working Environment based in Toronto, Ontario

Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required

Valid Drivers License with Fully Insured & Reliable Transportation

Must be Legally Able to Work in Canada

Must be of Legal Drinking Age

Physical Demands

Carrying & Lifting 45-65 pounds

Immediate reaching to perform various duties

Overhead Reaching to perform various duties

Standing & Walking for periods of time to perform various duties

Squatting or Bending to perform various duties as assigned

Some evening and weekend work may be required

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner