Nestled in the heart of Atlantic Canada, our iconic full-service Resort offers a breathtaking coastal escape featuring 4 star accommodations, a Stanley Thompson Golf Course, Eminence Spa, dining venues, stunning event and conference spaces, and a wide range of seasonal recreational amenities. Our Resort is a premier destination for both leisure and business travelers, known for exceptional guest service, refined experiences, and a long-standing tradition of hospitality excellence.

Position Overview

The General Manager (GM) holds overall strategic and operational responsibility for all aspects of the Resort. This includes oversight of daily operations, financial performance (P&L accountability), guest satisfaction, team leadership, and alignment with ownership's vision and goals. The GM will lead a diverse management team and drive operational excellence across all departments, including Rooms, Food & Beverage, Golf, Spa, Sales & Marketing, Events, and Maintenance.

This is a hands-on, highly visible role suited for a dynamic hospitality leader who thrives in an independent, full-service Resort environment and is passionate about creating unforgettable guest experiences while optimizing business performance.

Key Responsibilities

Operational Leadership

• Oversee the daily operations of all Departments ensuring smooth, efficient, and guest-centric service delivery.

• Implement and uphold Resort standards and operating procedures throughout the Resort.

• Ensure optimal staffing levels, performance, and morale across all teams.

• Maintain a visible presence on the floor and actively engage with guests and team members.

Financial Management

• Full P&L responsibility; develop, manage, and monitor budgets and forecasts.

• Identify and implement revenue generation and cost-control strategies.

• Work with department heads to develop and achieve financial goals.

• Analyze monthly performance data and implement corrective action plans when needed.

Guest Experience

• Champion a culture of excellence in guest service and continuous improvement.

• Resolve high-level guest concerns and ensure service recovery practices are in place.

• Monitor guest satisfaction metrics and drive initiatives to improve feedback scores.

Strategic Planning & Business Development

• Collaborate with ownership and executive leadership on long-term business plans.

• Oversee Resort marketing strategies in conjunction with Sales & Marketing team.

• Support group business, event bookings, and promotional initiatives to drive year-round occupancy.

Sales & Marketing Leadership

• Develop and execute comprehensive sales and marketing strategies to drive room revenue, banquet, and conference bookings.

• Leverage digital marketing, social media, and SEO to enhance online presence and direct bookings.

• Implement dynamic pricing and yield management strategies to optimize revenue based on demand and market trends.

• Foster relationships with local businesses and organizations to promote group bookings and events.

• Create attractive, all-inclusive event packages to simplify planning for clients and increase banquet sales.

• Utilize CRM systems to track leads, manage client relationships, and encourage repeat business through personalized follow-ups.

• Monitor market trends and competitor activities to adjust strategies accordingly and maintain a competitive edge.

Team Leadership

• Lead, mentor, and inspire department heads and resort staff.

• Foster a culture of accountability, collaboration, and professional development.

• Ensure compliance with HR policies, labour laws, and health and safety regulations.

Qualifications

• Minimum 7–10 years of progressive management experience in the hospitality industry, preferably within a full-service resort environment.

• Proven track record managing large teams and multi-department operations.

• Strong financial acumen with demonstrated experience managing complex P&Ls.

• In-depth knowledge of resort operations including Rooms, F&B, Golf, Spa, and Events.

• Exceptional leadership, interpersonal, and communication skills.

• Ability to thrive in a fast-paced, seasonal business with a hands-on approach.

• Experience in Atlantic Canada or a similar regional market is considered an asset.

• Post-secondary education in Hospitality Management or Business is preferred.

Compensation & Benefits

• Competitive salary commensurate with experience

• Performance-based bonus structure

• On-site accommodation

• Full benefits package including health & dental

• Resort privileges

Join us in leading a destination that blends natural beauty, rich history, and world-class hospitality in one of Canada's most scenic coastal regions.

Digby Pines Golf Resort and Spa is dedicated to cultivating a workplace that champions diversity, equity, and inclusion. We believe that a diverse and inclusive workforce fosters innovation, creativity, and a richer collective experience. We are committed to providing equal opportunities for all individuals, regardless of background, race, gender, sexual orientation, age, disability, or any other characteristic. Our goal is to create an environment where every team member feels valued, respected, and empowered to contribute their unique perspectives.