Top 50 Best Workplaces™ 2024

Brand Manager

Reports to: Senior Marketing Manager, Brand & Retail Experience

Annual Salary: $75,000 to $85,000 based on experience

Location: Vancouver, BC

We are looking for an experienced individual who thrives in a fast-paced environment to join the COBS Bread Marketing Team. This position specializes in growing COBS Bread brand awareness across North America driving media efforts, retail experience, and brand compliance.

What you will be responsible for:

Media Strategy & Execution

• Lead effective paid and owned media strategies
• Plan, execute, and optimize media campaigns across digital, social, and traditional channels
• Monitor media trends, consumer insights, and competitor activity to inform media strategy

Retail & Consumer Experience

• Develop and execute best-in-class in-store brand experiences and merchandising strategies that drive engagement and sales both behind the counter and within the retail merchandising area
• Collaborate with sales, retail partners, and creative teams to ensure brand consistency and excellence in execution at point-of-sale
• Maintain product labelling, packaging design, and uniform guidelines, and lead refresh as required

Brand Compliance

• Own brand guidelines and ensure their application across all internal and external assets
• Lead brand training and onboarding for partners, agencies, and internal teams to maintain consistency
• Audit and review creative executions

Other responsibilities as assigned.

Requirements

What you bring to the table:

• 3+ years experience in a Retail or Consumer Goods environment
• 3+ years experience in team development and mentorship
• Proven ability to lead a team of Coordinators and Specialists
• Strong Project Management skills in overseeing multiple projects and meeting tight deadlines
• Experience with Franchise-based business model highly desirable
• Experience working with a retail merchandising role desirable
• Excellent verbal communication skills with strength in presentations
• Excellent written communication skills with strength in short and long form copywriting
• Bachelor's Degree with concentration in Marketing, Communications or Advertising is an asset

Benefits

What's in it for you:

• Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too!
• Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
• A work from home reimbursement to ensure you're set up for success
• Competitive salary, bonus, and vacation plan
• A great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
• Paid sick and personal leave days
• Subsidized wellness program, and paid day for community service and volunteer time
• An open, ‘continuous-learning' environment where professional development and career progression is encouraged
• Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
• High level of autonomy and responsibility
• Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.

We are an equal opportunity employer and value diversity at our company.

About COBS Bread

With over 160 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

COBS Bread is part of Bakers Delight – Established in 1980 operating as Bakers Delight in Australia and New Zealand, and since 2003 as COBS Bread in Canada and the USA. Together we have grown to more than 700 bakeries across Australia, New Zealand, Canada and the USA. The entire network employs over 15,000 people, serving more than 2.1 million customers each week.

Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.