Welcome to Midwest a division of Second Street Fund (SSF)

Privately held and rooted in Western Canada for over 60 years, Midwest as a division of SSF manages quality residential rental properties in Alberta, British Columbia and the Northwest Territories. In the midst of transformation, Second Street Fund is actively pursuing growth within select US markets. We are committed to providing the best value and quality for our residents by consistently maintaining our properties and delivering excellent customer service. Our commitment to our residents and our communities allows us to fulfill our mission statement: "Where community lives".

We are currently looking for a Marketing/Special Project Coordinator to aid in providing marketing and special project support to assist business operations and the Marketing Manager in performance of effective and efficient marketing of the Midwest and Second Street Fund portfolio. In addition, the Marketing / Special Project Coordinator will participate in the protection and efficient utilization of the Company's assets through the implementation of approved policies, procedures, and internal controls. This position reports to the Regional Director.

What you will do:

• Responsible for ensuring the brand follows established brand standards in all projects.
• Researching competitors, defining differences, opportunities, and pricing analysis to support revenue management decisions. Provide quarterly updates.
• Conduct bi-annual competitor tours to ensure up-to-date market intelligence and pricing strategy in coordination with the Marketing and Website Management Coordinator.
• Complete monthly market-wide analysis in the rental market.
• Communicate with residents and prospects through the leasing and info email platforms. Respond to inquiries and take action as required. Work closely with Marketing and Website Management Coordinator.
• Implement and execute brand awareness campaigns by maintaining and building company reputation, testimonials, online reviews etc. Manage and respond to Google and Yelp reviews. Champion resident feedback programs.
• To assist in creating compelling presentations consistent with branding, including but not limited to interpretation of data, trends, comparisons, brief written analysis etc. as required.
• Monitor and report on marketing analytics, including but not limited to website traffic and conversion rates. Report weekly and monthly.
• Attend Revenue calls with Regional Managers. Send the updated revenue call spreadsheet to the Marketing and Website Coordinator to action
• Monitor and support CRM management as required for properties.
• Responsible for implementing and monitoring all aspects of the PEEK 3D self-guided tour program, including but not limited to completing 3D tours at properties, reviewing/editing/uploading to the website, wayfinding, and site communication.
• Resident survey development, implementation, and analytics. Annually.
• Coordination of various signage updates as assigned, including but not limited to roadside sign requests, Elevator monitor updates.
• Act as a brand ambassador by upholding company values and through attendance at company/resident events. Support special event planning and execution at properties.
• Stay up to date with industry trends, best practices, and emerging technologies in real estate marketing.
• Maintain awareness and ensure the application of all Company policies and procedures.
• PO and invoice management for marketing expenses.
• Other projects assigned.
• Support Marketing and Website Coordinator with website and marketing medium updates as required.
• Participate in and be proactive in contributing to change management.
• Maintain adequate inventory and distribute portfolio supplies for pick-up or shipping as required, including marketing materials, when requested.
• Utilize and assist in the ongoing training to site managers and staff in areas of CRM.
• Travel to property locations to capture photos and virtual tours of SSF-owned or managed assets.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Business degree or equivalent education with a specialization in marketing, communication or public relations. A design degree with relevant marketing and office experience will also be considered.
• Professional presentation, positive attitude and excellent written and verbal communication skills
• Computer literate, including Microsoft Office programs, adobe illustrator, photoshop and Canva.
• Design experience is an asset.
• Strong organizational skills, attention to detail and ability to prioritize workload.
• Willing to travel to in and out-of-town sites as required to perform audits and staff training.
• Strong teamwork attitude and willingness to multitask and learn new skills.
• Excellent written and verbal communication skills
• Exercise a high degree of initiative and independent judgment, self-starters with a good work ethic.
• Ability to take initiative and to plan; build or participate in a team environment.
• Strong customer service orientation - able to build and maintain effective relationships with residents, vendors, site staff, contractors and other key contacts.
• Ability to work independently in a fast-paced, changing environment to prospect and develop new business.
• Proven coordination and able to multi-task conflicting priorities.

REQUIRED EDUCATION, TRAINING AND EXPERIENCE

• Business degree or equivalent education with a specialization in marketing, communication or public relations. A design degree with relevant marketing and office experience will also be considered.
• Minimum of 1-3 year experience in marketing or communications
• Drivers license and own vehicle.

What you will discover about Midwest

• Employer paid extended health, vision and dental coverage
• RRSP eligibility after 12 months of service
• A competitive salary
• Rental benefit after 3 months of employment

Thank you for your interest in Midwest; you will only be contacted if you are selected for an interview. You are welcome to apply for future positions!