Take your Career to the next Level with MEVOTECH.
We are constantly challenging the status quo and raising the bar allowing employees to make an impact within the company.
Mevotech is a trusted North American aftermarket auto parts leader that specializes in the engineering, design and distribution of driveline, steering and suspension parts (branded and private label). Fueled by innovation, our brands feature engineering improvements for maximum durability and performance, as well as time and labor-saving enhancements that drive bay efficiencies and increase shop revenues. Our in-house engineering team always has the Professional Technician in mind, and we are continuously optimizing part design for durability and ease of installation.
With over 600 Canadian and U.S. team members, we can attribute our continued success to the passion, spirit and dedication of our employees. Mevotech was recognized with a Canada's Best Managed Companies award in 2023 and 2024 for its industry-leading performance, global business practices, and sustained growth. Check out our career website to learn about our amazing culture and our commitment to employee wellness and engagement. https://www.mevotech.com/about-us/careers/
JOB PURPOSE
Reporting to the Senior Manager, Digital Marketing, the Digital Brand & Content Marketing Specialist will play a key role in ensuring Mevotech is always the first choice of the professional technician. As the eCommerce & Digital Brand Specialist, you will be responsible for partnering with customer marketing and key accounts to understand how to further enhance and optimize Mevotech's content to help win out against competitors at point of purchase. You will partner cross functionally to with the catalog team, customers and engineering to drive online product content and sales.
KEY DUTIES AND RESPONSIBILITIES

• Partner with customer marketing to continuously optimize and enhance content and data to drive traffic to sites.
• Identify and provide eCommerce strategies and new ideas by customer to enhance Mevotech's online presence, increase brand awareness, conversion, and sales.
• On-going catalogue and content sweeps for customer eCommerce sites, ensuring content is accurate.
• Work with the in-house imaging team to ensure optimal product imagery is available for all SKUs.
• Review SKUs by sales and advise on other key marketing support material needed to improve conversions.
• Determine how to further optimize Mevotech's appearance on customers' sites and product pages – which will include digital collateral, landing pages, banners, and other messaging opportunities.
• Review Mevotech products by category or SKU to ensure the products are being displayed in correct customer categories.
• Stay on top of industry and digital trends and identify product and brand amplification opportunities.
• Constantly analyse performance and seize marketing opportunities across customer sites to meet or exceed KPIs.
• Drive priorities in line with Mevotech's customer centric mission - generating maximum exposure, conversion and sales performance from the Company's website and online marketing activities.

QUALIFICATIONS, SKILLS, AND EDUCATIONAL REQUIREMENTS

• Minimum 3-5+ years' experience in a product/brand role
• Minimum of 2-3+ years' experience within ecommerce
• University Degree in Business or Commerce, Marketing or equivalent
• Energetic and highly productive with a positive attitude and passion for online merchandising and eCommerce
• Proven ability to work in a fast-paced environment and manage multiple projects simultaneously
• Proficient with software applications, particularly MS Office – Word, Excel, PowerPoint
• Exceptional interpersonal skills, communication, and presentation skills
• Excellent project management skills, strong attention to detail and ability to prioritize projects and meet deadlines
• Creative with a keen eye for style and design
• Ability to understand and employ best practices for user experience and interaction, website content and conversion
• A growth-focused mentality; always looking to improve results and know how to move quickly
• Strong digital project management with proven track record to manage multiple projects, meet tight deadlines, work independently
• Excellent organizational and communication skills
• Detail and results-oriented with a strong work ethic
• Proven analytical skills
• Tech-savvy with curiosity and enthusiasm for digital and media trends

Diversity & Inclusion

• At Mevotech, diversity goes beyond demographics. We embrace unique perspectives and voices in our culture. We actively seek out different viewpoints and incorporate them into our organization.

Accessibility Accommodations

• Mevotech provides accessibility accommodations during the recruitment process. If you require accommodations, please let us know, and we'll work with you to meet your needs.

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