Job Description

Position Title

Communications Lead

Position Type

Full-time, 37.5 hours/week

Reports to

Executive Director, RDFP

Date

April 2025

Staff Reports

Communications Coordinator

Salary

$67,000 - $97,000

Summary

The Communications Lead is responsible for creating and publishing content in various outlets, including websites and social media platforms and engaging with various audiences, including our physician members, their office staff, stakeholders, and the public. This role will provide communications support to various team members and assist with marketing primary care opportunities in Richmond. This role will support the implementation of strategic initiatives, including quality improvement projects, by acting as a project manager, leading the design, implementation, evaluation, risk management, and progress reporting to achieve the goals of RDFP projects effectively. Provide leadership support and inspire team development.

Key responsibilites

Have superior written, verbal, and interpersonal communication skills and is extremely detail-oriented, capable of simultaneously managing multiple projects and client expectations.

Sets strategic objectives with the Executive Director and Program Managers that align with Division priorities.

Manages content development and crafts communication campaigns and content to promote key projects, ensuring clear and consistent communication.

Oversee the communications plan and editorial calendar with the Communications Coordinator and collaborate with core members of the Richmond Division of Family Practice (RDFP) team, members, and stakeholders, ensuring communication aligns with organizational policies and practices.

Be on the front lines of planning and executing internal and external communication and engagement strategies to advance RDFP initiatives.

Work with the Director and managers to provide input on communication strategies, but ultimately thrive on implementation, executing on the multiple communication tools and tactics necessary to engage internal and external audiences on the issues, changes, opportunities, and everyday successes happening in the world of health care.

Serve as a point of contact for Division members, media, the public, and community stakeholders.

Provide support to the team hosting member events, including on-site support.

Bring new ideas for content and communication approaches to the table but use intuition and keen observation to understand what will work for the organization, adapt on the fly, and consistently meet deadlines.

Participate in original storytelling in newsletter articles, video scripts, blogs, speeches, and presentations, to succinct operational communication in memos, briefing notes, web copy, intranet updates, and more.

Have outstanding customer service skills, with the ability to build rapport and trust with a broad group of internal and external stakeholders and listen closely for insight about what clients really need in order to advance audience engagement.

On a daily basis, attend project and team meetings, support the coordination of special events, conduct interviews, and write original copy for numerous communication channels, run down the hall to shoot a quick video or two, and liaise with colleagues to assess emerging communication priorities.

Creates external communication tools for various audiences, including members, FPs/NPs, partners, stakeholders, and the public.

Deliver culturally safe and appropriate materials.

Provide direction to the Communications Coordinator to achieve internal communication needs:

o Headshots, business cards, create tools and materials for internal use o Preparation and layout of the Annual Report o Review RDFP files on Dropbox to create libraries of existing communication plans and tools.

o Develop a plan, produce, and publish content for RDFP webpages and social media platforms.

o Bi-weekly newsletters and bulletins to members and MOAs.

STRATEGIC INITIATIVES

Responsible for leading healthcare initiatives, engaging stakeholders, and coordinating project activities to enhance collaboration between physicians and specialists.

Lead and co-lead Division projects based on the annual strategic direction set by the Board of Directors.

Core tasks include organizing meetings, managing projects and grant proposals, and developing project plans and reporting tools.

Monitoring progress, ensuring policy compliance, and managing confidentiality.

Requires data-driven reporting, quality improvement, and regular communication with leadership.

Participating in evaluation activities through data collection, analysis, and distribution of information through reports, presentations, publications, or other media.

Qualifications

Education & Experience

Undergraduate degree in Journalism, Communications, Marketing, Public Relations, or a related field, or equivalent experience.

Minimum of five (5) years of recent, related experience in communications, preferably in healthcare or the public sector.

Knowledge & Skills

Demonstrated excellent writing, editing and proofreading skills, with exemplary attention to detail.

Demonstrated critical thinking coupled with the ability to produce effective products and campaigns.

Demonstrated content planning and video production skills.

Demonstrated solutions-focus, positive attitude, maturity and ability to engage a variety of busy stakeholders.

Demonstrated ability to advance stakeholder engagement with organizational initiatives.

Strong organizational skills with the ability to independently research, prioritize and assemble details for all aspects of a project or initiative.

A results-oriented and enthusiastic team player who thrives on new challenges and responds nimbly to new priorities.

Strong customer service skills to adeptly investigate needs and negotiate communication solutions that are both cost effective and aligned with stated audience needs.

Demonstrates flexibility and the willingness to work across individual roles to deliver collaborative communication solutions.

Demonstrated project management skills and ability to work well under pressure to meet tight deadlines.

Contributes to a team environment by working efficiently, professionally and in a friendly manner, and establishes and maintains a harmonious working relationship with all colleagues.

Proficiency in digital communication tools, including WordPress, Adobe Creative Suite (InDesign, Photoshop), and Microsoft SharePoint.

Familiarity with social media management platforms (e.g., Hootsuite, Buffer) and email marketing tools (e.g., MailChimp).

Access to a vehicle and valid driver's license.

Physical ability to perform the duties of the position.

WorkIng Conditions

Location: Full-time, office-based at 8100 Granville Ave, Richmond

Hours: Monday-Friday, 8:30 am 4:30 pm with some early morning and evening meetings, as required

Travel: Ability to travel to locations primarily in Richmond including clinics, VCH service locations and community organization.

Why join the richmond division of family practice (RDFP):

Comprehensive health benefits package, including MSP, extended health and dental and municipal pension plan

Opportunity to lead impactful communication initiatives that support primary care improvements.

Collaborative work environment with professional development opportunities

Disclaimer: The tasks for this position have been listed above to indicate the general nature and level of work performed in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The bulleted details are examples pulled from current work and are not intended to limit or fix the tasks within the job description.