Senior Director of MarketingWe are a premier restaurant brand with a strong and established presence across Canada. Known for our rich heritage, exceptional quality, and commitment to innovation, we are a trailblazer in the food service industry.We're seeking a visionary Senior Director of Marketing to lead our brand strategy, drive impactful campaigns, and fuel business growth. The ideal candidate combines strategic thinking, creative expertise, and a deep understanding of consumer behavior to deliver both results and long-term success. If you're passionate about innovation, storytelling, and standing out in a competitive market, we want to hear from you.
Key Responsibilities

• Develop and execute comprehensive, multi-channel marketing strategies spanning TV, digital, radio, and emerging platforms to elevate brand positioning and visibility.
• Lead and inspire a team of marketing professionals, fostering collaboration, productivity, and professional growth.
• Design and implement data-driven marketing campaigns that align with company goals, driving brand awareness, customer engagement, and sales growth.
• Monitor campaign performance metrics, leveraging insights to refine strategies and optimize results.
• Collaborate with internal teams and external agencies to deliver compelling content and creative assets that align with the brand's voice and vision.
• Oversee and manage the marketing budget, ensuring resources are allocated efficiently to maximize ROI.
• Stay ahead of industry trends, consumer behavior, and competitor activities within the Canadian restaurant market to inform strategy and maintain a competitive edge.
• Uphold brand standards while providing strategic leadership to support growth and innovation.

Qualifications and Experience

• Proven expertise: At least 10 years of leadership experience in marketing, with significant exposure to the Canadian restaurant industry.
• Educational background: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is an asset.
• Industry knowledge: Extensive understanding of Canadian restaurant market trends, consumer behavior, and competitive dynamics.
• Strategic mindset: Demonstrated ability to craft and execute data-driven marketing strategies that deliver measurable results.
• Leadership skills: Proven success in building and mentoring high-performing teams, with a focus on collaboration and professional development.
• Multi-channel expertise: Deep experience in managing integrated marketing campaigns across TV, digital, radio, and other platforms.
• Data-driven approach: Strong analytical skills to interpret campaign metrics and inform decision-making.
• Budget management: A history of effectively managing budgets and optimizing marketing investments for maximum ROI.

Why Join Us?This is an extraordinary opportunity for a marketing leader with a passion for the restaurant industry. As a key player in our organization, you'll drive bold and creative strategies that leave a lasting impact. Join us and contribute to the growth of a respected, innovative brand, all while advancing your career in an inspiring and dynamic environment.

• Base Salary 160-180K
• RRSP
• Hybrid Work Schedule
• Health Benefits
• Worklife Balance: Responsible Employer

Ready to Apply?If you're prepared to take on this exciting leadership role, we'd love to hear from you! Send your resume to [email protected].
Apply Now!!! If you would like to be considered for this position, email your resume to [email protected]