You are a modern partner marketer. Data-driven and growth-oriented, you excel at fostering collaborative relationships and creating joint marketing strategies that drive mutual success. Your expertise lies in blending the art and science of partner marketing, articulating our value proposition in a way that resonates with partners and their customers. You think strategically, leveraging data and insights to craft compelling campaigns that generate demand and accelerate growth. You thrive on building strong partner ecosystems and have a proven track record of executing successful co-marketing initiatives. You are the bridge between our brand and our partners, relentlessly driving partner engagement and market impact.
As the Partner Marketing / Demand Generation Manager, you will be responsible for developing and executing strategies to drive partner engagement and generate demand. You will create and manage comprehensive partner marketing plans, including co-branded campaigns, events, and content marketing initiatives. Additionally, you will implement multi-channel demand generation strategies, optimize lead nurturing programs, and measure campaign performance to drive pipeline growth and revenue. You will also conduct market research and competitive analysis to inform go-to-market strategies and support product launches.
About Us: Bucketlist Rewards provides a leading B2B SaaS solution that allows organizations of all sizes to introduce an effective rewards and recognition program to its workforce. Our goal is to provide companies with an easy-to-use web platform that enables employers to reward team members in a meaningful way that matters to them, while achieving great business results and building better organizational cultures. When it comes to great company culture, the Bucketlist team walks the talk and we are proud to be Great Place to Work certified!
Key Responsibilities:
- Partner Marketing:
- Develop and execute partner marketing strategies to drive partner engagement and joint marketing initiatives.
- Create and manage partner marketing plans, including co-branded campaigns, events, webinars, and content marketing.
- Collaborate with partners to develop joint value propositions, positioning, and messaging.
- Establish and maintain strong relationships with key partners, ensuring alignment on marketing goals and objectives.
- Demand Generation:
- Develop and implement demand generation strategies to drive pipeline growth and revenue.
- Execute multi-channel marketing campaigns, including email marketing, content marketing, social media, and paid advertising.
- Create and optimize lead nurturing programs to move prospects through the sales funnel.
- Measure and analyze campaign performance, providing insights and recommendations for continuous improvement.
- Go-to-Market Strategy:
- Collaborate with product, sales, and marketing teams to develop and execute go-to-market strategies for new product launches and features.
- Develop comprehensive sales and marketing materials, including sales decks, buyer personas, and training assets.
- Conduct market research and competitive analysis to inform positioning and differentiation.
- Analytics and Reporting:
- Monitor and report on key marketing metrics, including lead generation, conversion rates, and pipeline growth.
- Use data-driven insights to optimize marketing strategies and tactics.
- Develop and maintain dashboards to track campaign performance and ROI.
Required Skills for Success:
- Experienced with 7+ years of experience in partner marketing and demand generation, preferably in the tech or HR tech space.
- A self-starter with a successful record of implementation and aligning tactical plans with strategy.
- High motivation and thrive in a fast-paced and collaborative team environment.
- Agile in your approaches and you do what it takes to move fast in an ever-changing market and hit the numbers while staying within budget.
- Proven in your results achieved and are hungry to continue your successful journey.
- Open-minded about non-traditional approaches to marketing. You're confident without being set in your ways. You're well-informed and passionate about emerging trends in marketing and online business and culture.
- Expressive and fearless; can effectively convince and make your point without being abrasive.
- Egoless; you focus on and do a great job of any given task without complaint.
- Innovative; you think of interesting and alternative ways to get at a target market or improve processes.
The Perks:
- Growth Opportunities: Join a growing company where you'll be part of a high-performing team with lots of potential.
- Remote Work: We are a distributed workplace (100% remote). This position is open to anyone residing and able to work in Canada on a remote basis.
- Wellness Days: In addition to paid vacation days, we offer flexible paid time off to fit individual needs.
- Comprehensive Benefits Package: Includes health, dental, vision care, EFAP, and more.
- Annual Bucketlist Benefit: An additional paid day off and $$ to spend to help check items off your own bucket list!
- Rewards and Recognition: We drink our own champagne! We'll help you achieve not just your career goals but your personal goals as well!
Compensation: Anticipated Salary Range for this role is between $90,000 and $120,000 CAD. The final offer will consider factors such as your expertise and previous experience.
remote work