Position: Digital Marketing Specialist

Company: House of Jewellery

Location: Toronto, Canada

Type: Full-Time

House of Jewellery, a distinguished wholesale jewelry company based in Toronto, Canada, seeks an innovative and skilled Digital Marketing Specialist who will be responsible for bolstering our online presence and elevating brand engagement. This role collaborates closely with the Creative Manager and CEO to spearhead online marketing initiatives and will be hands-on in executing House of Jewellery's vision. This will be a multi-faceted role in a fast-paced environment, so the ideal candidate should be an ambitious individual looking for dynamic experience working in the jewelry industry.

How You'll Make an Impact:

You will be responsible for planning, creating, and executing engaging social media content, compelling copyright, and compelling digital marketing experiences. In addition, you will orchestrate impactful and aesthetically pleasing digital media marketing campaigns aligned with House of Jewellery's company brand. You will provide analytics on the success of these campaigns to monitor and measure performance and deliver actionable insights to optimize performance and marketing strategy.

What You Will be Doing:

• Manage the company's social media handles including, but not limited to three Instagram accounts, Facebook and YouTube.
• Foster meaningful interactions, stimulate conversations, and create impactful customer experiences across brand channels through all social media platforms (example: posts, story, reels, live videos etc..)
• Automate contents and digital marketing campaigns.
• Skillfully schedule, curate, and update social media content and ads.
• Drive optimization strategies to enhance the company's search engine (SEO) rankings.
• Collaborate with the creative manager to ensure that our social media aesthetic aligns with the overall company strategy.
• Craft SEO/ Keyword targeted monthly blog posts to help with overall company's SEO strategy.
• Create YouTube Videos, email marketing and landing pages on a regular basis.
• Spearhead the implementation and upkeep of a pixel and retargeting strategy for the new website, ensuring analytics & ROI metrics are properly presented.
• Coordinate and execute both in-house and external photoshoots and video shoots, ensuring captivating visual content.
• Create content & copywriting for marketing materials such as newsletters, IG captions and ads.
• Develop and execute Google AdWords strategies, including sponsored posts.
• Strategize and execute social media advertising strategies, encompassing boosted posts and advertisements on platforms like Instagram, LinkedIn, and Facebook.
• Design creative contents in-line with existing marketing materials.
• Communicate with customers through social media platforms as required.

Qualifications:

We want to make sure you will succeed and here are the qualifications that will set you up for success!

• Ability and willingness to work and excel in a fast-paced, high-volume environment.
• Demonstrated skills in multi-tasking and prioritization to ensure projects and business needs are met on a consistent basis within deadlines.
• Degree, diploma, or equivalent experience in Design and Communication.
• 2-3 years' experience in social media management/marketing, content creation, and copywriting.
• Proficiency in Adobe Creative Cloud (InDesign, Photoshop), Canva, Trello, , MS Excel, Word and Google Apps (Calendar, Sheets, Drive)
• Familiarity with SEO best practices (key words, meta descriptions)
• Experience with all major social media platforms.
• Demonstrated ability to manage multiple projects and prioritize effectively.
• Adaptable to a dynamic and fast-paced business environment and a team player.
• Photography and videography experience is mandatory.
• Having a professional portfolio is a MUST
• Being resourceful, analytical and problem solving abilities
• Knowledge of Google Ads, SEO and Google Analytics is preferred but not required
• Basic knowledge of animation is an asset

What's In It For You?:

• Competitive salary
• Business casual dress
• Meaningful work with a strong impact on firm growth and performance
• Personal and professional growth opportunities
• Fast-paced, creative and energetic team environment
• 2 days a month WFH policy

About the Details:

• Full-time permanent position (37.5 to 44 hours per week) working out of our downtown Toronto office.

If you are a proactive and creative professional ready to make a significant impact within a dynamic business, we encourage you to apply. Join our team to craft captivating digital experiences, enhance brand visibility, and contribute to our ongoing success!

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on citizenship, age, family status, race, sex (including pregnancy), creed, sexual orientation, gender identity, gender expression, place of origin, disability, or any other protected characteristic as outlined by the Ontario Human Rights Code.

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require a disability-related accommodation during the application process under the Accessibility for Ontarians with Disabilities Act (AODA), please contact the job poster.