Position: Social Media Manager - Richmond Hill
Location: Will generally work remotely with the occasional need to come into the Richmond Hill office for weekly meetings and location-specific content creation. This position will also consist of intermittent travel to various parts of the US and Canada.
About the Company:
Client is a cutting-edge technology company focused on transforming the pickup truck industry. Our mission is to create innovative and intelligent accessories that enhance the practical capabilities of today's pickup trucks while also anticipating and meeting the evolving needs of tomorrow. By leveraging advanced technologies and innovative designs, we aim to elevate the pickup truck to new heights of functionality, convenience, and sustainability. We're committed to high-quality products that redene the pickup truck accessory market by providing tonneau offerings that offer an elevated experience over traditional tonneau covers, working to bring the manufacturing of its hard covers to North America and developing next-generation tonneau covers that provide solar-generated power, adding driving range to EV pickups, and creating mobile nano-grids. We have offices in Canada and the US, with employees spanning across both countries. We also operate a factory in China predominantly focused on our conventional truck accessories.
Position Overview:
We are seeking a talented and creative Social Media Manager to join our dynamic marketing team in our exciting start-up environment. As a Social Media Manager, you will play a crucial role in developing and executing our social media strategy across various platforms to enhance brand awareness, engage with our audience, and drive business growth. You will be responsible for crafting compelling content, managing social media campaigns, analyzing performance metrics, and staying up to date with industry trends.
The ideal candidate should be a social media enthusiast with a passion for storytelling, a keen eye for detail, and a strong understanding of social media analytics. In this fast-paced start-up environment, we need someone who embodies adaptability, resourcefulness, and a proactive mindset. As a crucial member of our team, you will need to thrive in a rapidly changing landscape and be ready to seize opportunities to drive our brand forward.
Responsibilities:
Develop and implement an effective social media strategy in alignment with the company's marketing objectives and target audience.
Create and curate engaging and shareable content (including text, image, video, and other media) that reflects the brand's voice and values.
Manage day-to-day social media activities, including scheduling, publishing, and monitoring posts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.).
Respond promptly to comments, messages, and inquiries from the audience, maintaining a positive and professional online presence.
Monitor social media trends, tools, and best practices to incorporate innovative strategies into the overall marketing plan.
Collaborate with cross-functional teams (designers, writers, marketing, etc.) to ensure cohesive and consistent messaging across all channels.
Track and analyze social media metrics to assess the effectiveness of campaigns and adjust strategies accordingly to achieve KPIs.
Identify and engage with influencers, partners, and relevant communities to expand brand reach and foster positive relationships.
Stay informed about industry trends, competitor activities, and emerging social media platforms to provide insightful recommendations and stay ahead of the curve.
Requirements:
Bachelor's degree in marketing, Communications, or a related field (or equivalent work experience).
Proven work experience as a Social Media Manager or similar role, demonstrating successful management of social media platforms for brands or businesses.
Portfolio to links to professional posts is required.
Experience working with companies selling and launching new products is preferred.
Proficient in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Klayvio) and understanding social media analytics.
Strong writing and editing skills with the ability to create compelling and grammatically accurate content.
Knowledge of graphic design and basic photo/video editing skills to create visually appealing content.
Familiarity with social media advertising and sponsored content campaigns.
Excellent communication and interpersonal skills, with the ability to interact with diverse audiences.
A proactive and creative mindset, always seeking new opportunities to engage the audience and drive growth.
Ability to multitask and work in a fast-paced environment, meeting tight deadlines without compromising quality.
Understanding of SEO principles and how they apply to social media content is a plus. Passion for social media trends, digital marketing, and staying up to date with the latest industry developments.
Employee Benefits:
Competitive Salary: We believe in compensating our team members fairly and competitively based on their skills, experience, and contributions.
Health Insurance: Your well-being is essential to us, and we provide comprehensive health insurance plans to ensure you and your loved ones are covered.
Paid Time Off: We understand the importance of work-life balance and provide paid time off for vacations, holidays, and sick days.
Professional Development: We encourage continuous learning and growth. Our team members have access to training and development programs to enhance their skills and stay ahead in the industry.
Flexible Work Arrangements: We value flexibility and understand that life has its demands. We offer flexible work arrangements to support your personal and professional needs.
Team Building Activities: We foster a collaborative and friendly work environment through team-building activities and social events.
Employee Equity Opportunities: