About Peter Mielzynski Agencies LTD “PMA” and the Mission
PMA Canada's Mission is to become Canada's Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth' focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer brands. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.
Company Values
Teamwork: Share and communicate knowledge and skills with others, can recognize other's best practices and apply them to daily activities. Actively involved in the overall business and team's activities
Professionalism: Show proper preparation, responsiveness, accountability, and responsibility for their actions. Improves self through personal development. Conduct themselves with honesty, ethics, and integrity.
Leadership: Energize employees and provide a path to career success, company objectives and growth. Display a conscientious work ethic, coach, and mentor staff, be proactive and not reactive to potential issues.
Creativity: Show initiative to succeed, share ideas, opens to change, and learn from successes and failures.
Enthusiasm: Bring energy, passion, positive attitude and demonstrate strong commitment to PMA
About the Training & Development Manager Role
Reporting to the Field Sales Director, the Training & Development Manager with Accountability for the Development & Delivery of the National Field Sales Capability Agenda within the Route-to-Consumer (RTC) Framework. This will include In-Field Development of Territory Managers & Train-the-Trainer Development of Field Sales Managers and will align with the WG&S Global Commercial College (GCC) with appropriate local adaptations.
Key Deliverables
- Develop & Maintain Level Appropriate Education Materials for Each of the 5 RTC Pillars
- Develop, Align & Scorecard Training Objectives for Territory & Sales Managers with input from Business Unit Leads
- Develop & Maintain Steps-to-a-Call & 5-Point-Pitch Training Programme including Deployment Materials | Scorecards
- Develop & Maintain Train-the-Trainer Programme including Deployment Materials | Scorecards
- Develop & Maintain Territory Manager On Boarding Programme including Materials (Delivery by Sales Managers)
- Develop & Maintain Sales Force Automation (SFA) Tool User Manual
- Facilitate Company Training Agenda as Required
- Monthly 1:1 Status vs Target Review Sessions with Sales Managers | Regional Directors
- Bi Weekly 1:1 Business Unit Performance Review Sessions with the Field Sales Director
Behavioural Competency Requirements
- Accountability
- Customer Centricity
- Transparency
- Inspection of Expected Results
- Ownership of the Business
- No Blame Fixing
Management Competency Requirements
- Outcome Orientation
- Business Performance Management & Reporting
- Interpersonal Effectiveness
- Workflow Management
- Financial Acumen
- Judgement & Decision Making
- Rapid Capability Building
- Strategic Thinking & Awareness
Functional Competencies Requirements
- High Performance Coaching
- Commercial Acumen
- Persuasive Selling
- Negotiation & Influencing
Knowledge Competency Requirements
- RTC | The PMA Way of Selling
- Baseline Knowledge of Adult Learning Principles & Methodologies Including the 70:20:10 Model
- Baseline Knowledge of Workshop Facilitation
- Canadian Provincial Beverage Alcohol Regulatory Standards
- Effective Working Knowledge of Control Market Operating Rhythms (LCBO, SAQ, on premise etc.)
- Effective Working Knowledge of Private Market Operating Rhythms (Alberta Corporate Chains, Independent Retail, on premise etc.)
- Effective Working Knowledge of Sales Force Automation Tools
- Effective Working Knowledge of MS Power Point & MS Excel
- Smart Serve Certified
- WSET Certified
Experience & Other Requirements
- Post Secondary Degree in Business
- Minimum 7 Years of Beverage Alcohol or CPG Sales Experience in Canada
- Minimum 3 Years Experience in Sales Management
- Written & Verbal Fluency in English (Bilingual French & English Preferred)
- Well Demonstrated Track Record of Managing Stakeholders
- Well Demonstrated Track Record of Team Building & Sales Leadership
- Hybrid Working Environment based in Oakville, Ontario
- Minimum 50% of Time in Field
- Valid Driver's License with Fully Insured & Reliable Transportation
- Must be Legally Able to Work in Canada
- Must be of Legal Drinking Age
Physical Demands
- Frequent Hand Motion to perform various duties
- Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties
- Occasional Standing and Occasional Walking for short amounts of time to perform various duties
- Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties
PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner