About Us:

Property.ca Realty Inc is a data driven, technology enabled real estate company. Through our uniquely targeted consumer and market focused websites; Condos.ca, Property.ca and MrLoft.ca we've been serving the needs and desires of millions of real estate buyers, sellers, renters and landlords since 2008. Our vision is to make real estate transactions for all stakeholders a seamless, high value experience for all users and customers, from Click to Keys.

About the Property.ca CRM platform:

We are committed on an ambitious journey to create a state of the art CRM application ( Customer Relationship Management) that will help Real Estate agents to manage and service leads generated by various sources. CRM systems provide a single place where agents can manage all their leads, regardless of which site the lead is from. These systems can automate communication with clients or leads and help manage tasks and reminders. They also allow agents to review activity, past conversations, and notes from interactions with their contacts.⁠

Role Overview:

We are seeking an experienced Product Manager to lead the end-to-end lifecycle of the property.ca CRM platform, driving the success of this product from discovery, prioritization, definition to launch and post launch monitoring, ensuring it meets the needs of both customers and the business. This will include: defining the product vision, gathering and prioritizing product and customer requirements, and working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met.

The ideal candidate will have a proven track record in building requirements for B2C software and CRM tools, managing software design, and overseeing successful product launches. This role requires a blend of technical expertise, strategic thinking, and a deep understanding of the CRM applications preferably in the real estate industry to create a platform that meets the unique needs of our agents and brokerages.

What's Involved:

• Product Vision:
• Responsible for defining and communicating the product vision, aligning it with the company's overall goals and objectives.
• Market Research and Analysis:
• Conduct market research and journey mapping to understand customer needs, market trends, and competitors. Analyze data to make informed decisions about the product's direction.
• Roadmap Development:
• Create a product roadmap outlining the features and enhancements to be developed over time.
• Feature Prioritization:
• Prioritize features and enhancements based on factors like customer feedback, market demand, and business goals. They must balance competing priorities to maximize the product's value.
• Cross-functional Collaboration:
• Product managers work closely with cross-functional teams, including engineering, design, marketing, and sales, to ensure alignment and collaboration throughout the product development lifecycle.
• Development Oversight:
• Oversee the development process, ensuring that features are delivered on time, and according to specifications, and with the defined sets of KPIs that will allow to measure the performance of the initiative.. Involved in agile methodologies such as Scrum. We follow an Agile SW dev methodology. JIRA expertise is required. Familiarity with Agile rituals: standups, sprint definition and planning, retrospective, backlog grooming etc
• Product Launch:
• Coordinate the launch of new features or products, working with marketing and sales teams to develop messaging, positioning, and go-to-market strategies. Lead change management process including organizational readiness, features walkthrough, user training, etc
• Feedback and Iteration:
• Gather feedback from users and stakeholders and use it to iterate on the product. Continuously monitor the post launch performance metrics, compare with the initial KPIs and make adjustments as needed to improve the product.

Talent Specs:

• Bachelor's or Master's degree in Product Management, Business, Computer Science, or a related field.
• Have a track record (5 years minimum) of shipping high quality successful Product, preferably at a product focused B2C SaaS or CRM tools in real estate or a related industry,
• Demonstrable experience managing all aspects of a successful product throughout its lifecycle.
• Strong problem-solving skills and willingness to roll up one's sleeves to get the job done.
• Skilled at working effectively with cross-functional teams.
• Excellent written and verbal communication skills.
• Strong analytical and project management skills.
• Deep understanding of the real estate industry's challenges and opportunities.

Why Join Us:

At Property.ca Inc Brokerage, you'll be part of a leading team that's changing the face of the real estate industry in Canada. We offer a competitive salary, comprehensive benefits, and the opportunity to be a part of an innovative project that will redefine real estate brokerage services. Join us in building the future of real estate!

“Property.ca provides equal employment opportunities to all employees and applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability.”

Qualified applicants must hold appropriate citizenship or documents permitting them to reside and work in Canada.