About Padra Clinic

Padra is the international leader in Hair Transplants and Medical Aesthetics and is making waves with its unparalleled commitment to customer success and satisfaction. As we embark on our journey to establish our first North American flagship location in Toronto, we're seeking a Campaign Specialist to join our team and lead the charge in elevating Padra's presence in the Canadian market.

Our Mission:
At Padra, our mission is to redefine and elevate the standards of medical aesthetic care through cutting-edge technology, state-of-the-art techniques, and a team of highly trained and vetted medical professionals. Committed to being the first choice for clients seeking transformative hair transplant and injectables experiences, we blend innovation with a customer-centric vision to empower individuals with confidence and natural beauty. We strive to create a sanctuary of excellence, where our commitment to client satisfaction and a progressive, inclusive, and equitable environment for both clients and employees sets us apart in the North American market.

Position Summary:

This role will lead the creation, execution, and refinement of marketing strategies designed to elevate our clinic's profile and drive patient engagement. We are seeking a candidate who not only has a flair for marketing but also harbors a genuine passion for patient care.

Primary Responsibilities:

• Strategic Campaign Development:
  • Craft and implement comprehensive marketing campaigns focused on patient acquisition, engagement, and retention. Utilize the latest in technology and digital platforms to maximize impact.

• Cross-Functional Collaboration:
  • Work alongside teams from various departments including marketing, design, content, and technology to ensure campaigns are aligned with the clinic's goals and objectives.

• Data-Driven Market Analysis:
  • Employ advanced analytics tools to perform market research, pinpoint target demographics, gauge market trends, and understand the competitive landscape.

• Marketing Automation and Personalization:
  • Leverage platforms like HubSpot for streamlining campaigns, refining targeting strategies, and enhancing personalized content for better engagement and conversion rates.

• Multimedia Content Creation:
  • Develop engaging and interactive content across multiple digital channels including social media, email, the clinic's website, blogs, and mobile applications.

• Performance Tracking and Analysis:
  • Implement tracking tools (UTM parameters, pixel tracking, conversion tracking) to monitor and analyze campaign performance, deriving actionable insights for continuous improvement.

• Testing and Optimization:
  • Utilize A/B and multivariate testing to fine-tune campaign elements (e.g., messaging, visuals, CTAs) for optimal effectiveness.

• Technological and Market Trend Awareness:
  • Stay updated on emerging technologies and trends in digital and healthcare marketing, recommending innovative strategies for campaign enhancement.

• Vendor and Agency Collaboration:
  • Partner with external vendors and agencies for specialized expertise and technology for specific campaign components.

• Brand Consistency:
  • Maintain brand integrity across all digital marketing efforts, ensuring a consistent and cohesive user experience.

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Demonstrable experience in crafting and managing marketing campaigns, with a preference for experience in the healthcare sector.
• Exceptional project management skills: prioritization, deadline adherence, and multitasking.
• Strong communication skills, both written and verbal, with an emphasis on creativity and attention to detail.
• Proficiency in digital marketing tools (HubSpot, Google Analytics, social media management tools like Hootsuite or Buffer, email marketing software such as Mailchimp or Constant Contact).
• Analytical skills, with experience in data analysis and reporting (Google Analytics, Google Data Studio, etc.).
• Ability to work both independently and collaboratively in a team setting.
• Adaptability to a fast-paced and evolving work environment.
• Fluent in English

The above outlines the general nature of the work required of people recruited to these positions. This description is not an exhaustive list of the tasks and responsibilities required of these personnel.
Please note – Padra Clinic is the only clinic operating in Ontario – Padra clinic is not affiliated with the Skincare clinic in Thornhill.

Padra is committed to providing accommodation during the recruitment process. If you require any accommodation, please specify this in your application, and we will collaborate with you to address your accessibility needs. For inquiries, suggestions, or the need for documents in an alternative format related to accessibility, please reach out to us at [email protected].

Padra takes pride in being an equal-opportunity workplace dedicated to the recruitment and inclusion of a diverse workforce. Padra does not discriminate in hiring or terms and conditions of employment based on an individual's race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status, or marital status, among other protected categories as recognized by provincial or federal laws.