Reporting to the Creative Director, the Senior Digital Marketing Specialist is the tech lead of the Brand & Marketing team, driving impactful online initiatives. We are searching for an insightful, data-driven professional who can adapt digital strategies to a variety of audiences. This role is responsible for collaborating with cross-functional teams to execute integrated marketing campaigns across various digital channels. As part of the Brand & Marketing team, this role is responsible for ensuring YW Calgary programs, services, revenue-generating enterprises, and strategic initiatives are promoted with an optimized, targeted, and results-driven approach via digital media.

This is a Full-time position working 37.5 hours per week; Monday- Friday with a Hybrid work schedule, 3 days in office, 2 days remote. Some travel may be required for various events.

WHAT WE OFFER

• Truly rewarding work; contribute to lasting, positive change for individuals and our community
• Flexible schedules and a hybrid work arrangement to help our employees manage work and life
• A supportive team environment and opportunities for professional development
• Comprehensive benefits
• Onsite fitness and childcare facilities

WHAT YOU'LL DO

• Develop the digital marketing strategy and execute digital marketing campaigns to drive brand awareness, engagement, and conversions
• Manage and optimize paid campaigns on Google and Meta to maximize ROI
• Monitor and analyze key performance metrics across all digital marketing channels to track campaign effectiveness, identify trends, and make data-driven recommendations for optimization
• Understanding of the functionality of YW Calgary website, ensuring it reflects our brand identity and effectively communicates our offering
• Support with the development strategy of the new YW website
• Implement data collection processes to regularly provide performance updates on advertising, social media, webpages, etc.
• Utilize SEO best practices to enhance content visibility and engagement
• Collaborate with the creative team to develop engaging digital assets that align with brand guidelines and resonate with our audiences, utilizing appropriate tools and resources
• Advise on content strategy for organic social channels to optimize performance and growth
• Assist in managing relationships with Resource Development, Program, Communications and Impact areas, to support team initiatives and ensure seamless execution of campaigns and reporting
• Develop and execute comprehensive digital campaigns for fundraising, programs, services, and revenue-generating enterprises, that align with our different audiences: donors, clients, customers, employees, and the community, while using an equity, diversity and inclusion lens
• Ensure digital campaigns maintain consistent language, messages, tone and brand
• Stay up-to-date with the latest developments in digital marketing, e-commerce, and technology to continuously improve our digital marketing strategies and tactics
• Participate in ongoing opportunities for professional development

WHAT YOU'LL BRING

• Post-Secondary education, with a concentration in Marketing, Digital Marketing, or equivalent experience
• Five years of experience in a related field
• Experience managing a website: regular updates, knowledge of widgets and general functionality
• Strong understanding of digital marketing concepts including SEO, social media marketing, email marketing, and content marketing
• Knowledgeable in Google Analytics, Google Ads, LinkedIn Ads, Meta Business and Ads Manager
• Experience with WordPress, Shopify and/or Squarespace is a plus
• Excellent analytical skills with the ability to interpret data, generate insights, and optimize campaign performance
• Proven track record of successfully managing digital marketing campaigns across multiple channels, driving measurable results, and achieving KPIs
• Experience with Microsoft Office (Outlook, Excel, Word) and knowledge of Adobe Creative Suite and/or Canva
• Ability to write, edit and proofread

If you want to change lives, we want to hear from you.Deadline: May 10, 2024Apply today by submitting your resume, cover letter, and salary expectations.Check out our website for more information about YW Calgary: www.ywcalgary.ca

YW Calgary is committed to providing an equitable, diverse, and inclusive workplace where all employees, volunteers and clients feel valued and respected, whatever their race, religious beliefs, colour, gender, gender identity, gender expression, sexual orientation, disability, age, ancestry, or place of origin.