Content Marketing Strategist
Full Time
Canada, USA - Remote
About Informal
Informal Systems is a remote-first company with team members worldwide: Toronto, Berlin, Lausanne, Brazil, and more. We are structured like a worker's cooperative, where important corporate actions are subject to one-person-one-vote democratic control by the members.
We believe in creating trust in software and money and are looking to grow the team with exceptional individuals who share our passion for building this future.
Informal is structured with 5 business units which include:
- Cosmos Hub: A core developer of the Cosmos Hub blockchain working on R&D and maintenance.
- Interchain team: A leading developer for CometBFT, Hermes and IBC-rs
- Informal Security: A security auditing business providing security audits in the Cosmos ecosystem and beyond.
- Informal Staking: A PoS validator helping to secure the Cosmos ecosystem and beyond.
- Cycles: An early stage startup that aims to deliver financial software solutions that improve businesses' sustainability through reducing their cash flow needs.
About the Role
The Content Marketing Strategist will assist the Marketing Lead in executing impactful content marketing - with both content creation and management. The Content Marketing Strategist will play a key role in marketing for the Informal Systems Cosmos Hub team and executing against business objectives. The Content Marketing Strategist will report directly to the Marketing Lead and work closely with Project Leads.
What your primary responsibilities will be:
- Lead all aspects of the creation of compelling and high-quality content (social media copy, website content, case studies, blog posts, videos, and more) ensuring alignment with target audiences, use cases, and industry trends; evaluating concepts against communication strategies, brand narratives and business goals
- Develop and maintain a monthly content calendar to ensure consistent posting and a diverse range of content types across multiple platforms
- Drive thought leadership strategies by collaborating with internal subject matter experts to produce insightful and authoritative content
- Lead user marketing initiatives, encouraging positive relationships with key users and demonstrating their success stories to build trust and credibility
- Lead performance reporting and measurement, track performance and metrics across all platforms to develop monthly and quarterly reports with actionable insights for continuous optimizations and channel growth
- Stay abreast of industry trends, competitor activities, and user preferences to advise and optimize content and marketing strategies
What we look for in a successful Content Marketing Strategist:
- Deep understanding of the web3 and crypto industries
- Unwavering dedication to a growth first mindset
- Demonstrated proficiency in writing short form and long form content
- Capacity to develop and implement effective content strategies aligned with business goals
- Active participation in the Cosmos Hub community
- Ability to work independently as well as in a team
- Ability to generate innovative ideas for engaging content
- Ability to analyze data and metrics to optimize content performance.
- Strong verbal and written communication skills for collaboration and stakeholder interaction
Some of our benefits include:
- A unique, caring and friendly culture (learn more about how we work here)
- 25 days (5 weeks) of paid vacation annually, plus 3 Spiritual Days
- Company closure from December 25th to January 1
- Annual Lifestyle benefits (reimbursements for gym memberships, fitness equipment, etc)
- A remote-first, flexible work environment
- A home-office stipend to set you up for success
- Annual company retreats
- Paid parental leave
- ….. and many more!
We are an equal opportunity employer and value diversity in our organization. We are committed to equal employment opportunities and encourage applications from people of all race, religion, colour, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
remote work