About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro's over 24,000 members include some of the world's best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values, Purpose and Vision

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Job Overview

The role is responsible for managing sponsor and exhibitor relationships for in-person and online events. In addition, this role collaborates with departments such as Marketing and B2B & Partnerships to ensure sponsorship entitlements are fulfilled and communication is effectively maintained in these partnerships. This role also coordinates and oversees all trade show experiences involved on the show floor, including all stages, activations and partnered mini events.

Key Responsibilities

1. Coordinates the delivery and fulfillment of sponsorship entitlements with sponsors for in-person and online events.

• Communicates with sponsors regarding sponsored education and presenters

• Oversees the process of delivering sponsorship entitlements

  • Works with Magazine editor for ads and editorials

  • Sends pre - & post-event eblasts

  • Ensures sufficient Exhibitor Coupons availability

  • Ensures appropriate information display on the leaderboards

  • Issues discounts, promotion codes, complimentary passes and registrations for various events

2. Coordinates information sharing and event logistics with Trade Show exhibitors for in-person and online events.

• Plans and shares regular communication with exhibitors

• Creates and maintains the Exhibitor & Volunteer Hub

• Initiates the planning for event set up (load in) and tear down (load out)

• Supports onsite logistical needs for exhibitors

• Serves as the direct contact and client services representative

3. Responsible for overall Trade Show Experience.

• Coordination

  • Oversees onsite flow of all activations, mini-events and experiences on the trade show floor and stages

• Setup

  • Ensures all signage, schedules, tables, chairs, and activation spaces (Meet & Greet and Photo Booth) are properly set up

  • Verifies the setup of all elements before the event begins

  • Prepares contingency plans for any last-minute changes or issues

• Debriefing

  • Collaborates with the Trade Show Volunteer Team Leaders, volunteers and security team to review the Trade Show experience

    • Assesses crowd control strategies and security measures at high and low traffic times

    • Evaluates the content of narratives (e.g. scripts and guidelines) being communicated to the audience

    • Reviews the expectations and direction provided for emergencies and critical scenarios

4. Collaborates with internal stakeholders and departments to create seamless integrations and operations of the event experience.

• Works closely with the B2B Sales Experience team to ensure sponsorship entitlements are managed and delivered

• Supports email and social media marketing campaigns, including content and cadence, as well as Call Campaigns when needed

• Works with Certification & Education Experiences Team to align event experience on the trade show stages

Communication/Business Relationships

Internal (within the Organization)

Marketing / B2B Sales & Partnerships department

Purpose of Communication: Collaborates on event promotional material / Collects sponsor and exhibitor entitlements

External (outside the Organization)

Suppliers

Purpose of Communication: Creates and manages trade show floor plans for in-person events

Education

Minimum Required: Post Secondary Education

Preferred: Focus on Event Planning, Project Management, or Communications and Partnership Management

Work Experience

1-3 years of relevant experience

Knowledge, Skills & Abilities

• Excellent verbal and written communication skills
• Strong time-management and organization skills
• Able to manage multiple projects
• Computer skills including Word, Excel, Outlook, and PowerPoint.
• Customer focused and able to work in a collaborative team environment
• Strong people skills and ability to deliver on objectives with a service minded approach
• Must be able to work in fast pace, changing environment
• Must be able to manage multiple tasks simultaneously
• Capable of producing a high volume of quality work, within tight timelines
• High problem-solving and critical thinking skills
• Ability to manage vendor and 3rd party relationships
• Experience and interest in the fitness industry is an asset
• Knowledge of ExpoCad is an asset

Core Competencies

• Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and Respect.
• Time Management: Values time and uses their time effectively and efficiently. Concentrates their efforts on the more important priorities. Gets more done in less time than others. Can attend to a broader range of activities.
• Creativity: Contributes by providing new ideas. Makes connections among previously unrelated ideas and notions. Adds value in meetings and discussions.
• Organizing: Can marshal resources (people, funding, support) to get things done. Can balance multiple activities at once to accomplish a goal. Uses resources effectively and efficiently. Arranges information and files in a useful manner.

Working Conditions

• Lifting or moving objects (event/club equipment,weights)
• Continuous sitting, use of computer, keyboard, and phone
• Continuous screen time demanding audio and visual attention
• Exposure to conditions that require the use of protective equipment
• Road or Train Travel (Yearly, 3-4 hours)

Perks of working at canfitpro

• To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.
• FREE Fitness membership and discounted membership for friends and family.
• Group benefits plan designed to meet employees' basic and life-changing benefits needs.
• Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.
• You will receive a paid day off during your birthday month every year.
• Your career development is supported through free online learning in all areas of our business and a clear learning path will be personalized for your goals.
• canfitpro provides access to our certifications and continuing education at no cost.
• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.

Compensation:

This job posting is for an existing vacancy.

Canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.
Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.

Recruitment Fraud Alert

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself:

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday. We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.